Series: Successfully marketing your own book – Part 1

At tredition, we support each book that is published with us through a variety of marketing actions like press releases and social media activities. But every self-publishing author knows this: your own marketing endeavours are necessary to create additional interest in readers and the press. You will need to put some work into your own marketing to create the attention your book deserves and to get people to buy it.


Copyright: Maik Schwertle, pixelio

In our new blog series on marketing your book, we will show you how to create interest for your book online and in book shops. Keep your eyes open – we will post new parts of this series regularly.

Teil I: Part I: Email-marketing and your own website

  • A link to you book in your email signature

The easiest and fastest way to tell readers about your book is to put a link to the tredition shop into your email’s signature. It is very simple:

  1. Visit the tredition page of your book (e.g. by using the search box on the main page).
  2. On this page, you need to click on “link to this page”.
  3. You can copy the now visible link (mark the link and either right click and choose “copy” from the menu, or press “CTRL + C” on your keyboard).
  4. Finally, integrate the link into your email’s signature or your website.

If you do not have a signature yet, you can learn how to create one with Outlook here.

  • Inform your acquaintancesSend an email with the link to your book and a few facts about it to your friends, acquaintances, and all other contacts that might be interested in reading your book. Please think about whom you send this to as people do not react well to spam. Ask the recipients of your email to forward the email to other parties that might be interested.
  •  Link on your websiteIf you already have your own website, then put a link to your book’s tredition page on it. Also integrate the link on your social media profiles, e.g. Facebook, Twitter, and Instagram.
  • Eigene Website erstellen: 

If you do not yet have a website, then create your own author homepage or a page about your book. You will need to update it with fresh content regularly to attract more readers and keep already existing readers interested in what you are doing. Here are some recommendations:

  • WordPress: We think that WordPress is one of the best tools to create a website. You can integrate a variety of useful tools without knowing how to program websites yourself. You can easily integrate social media, blogs, and comment functions. It is also easy to create surveys and make your website attractive to potential readers.
  • Blogger: Blogger is Google’s blogging service and has the advantage that you can also integrate Google’s AdSense for some extra income via displaying ads. Be sure to disable ads with sensitive content (e.g. adult content) unless your book actually is about that kind of content.
  • Build a website from scratch: If you already have some IT experience or would like to get your teeth into it, then you could also look into creating a website from scratch. This will give you far more creative freedom than using a service like WordPress and Blogger – but it will also take a lot more time, and the maintenance can be an additional workload, too. Also keep in mind that hosting and getting your own domain will be an additional cost factor (WordPress and Blogger are free, but for a more professional website, you should still fork out for a proper domain name).

In part II of our series we’ll tell you about how to introduce your book to the press and media outlets.


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