Your Royalties at tredition

As a publishing house, we depend on the best possible sales of our books. We engage in many activities to maximize the sales potential, thus resulting in high royalties for our authors. Combining all our strategies together, we are able to achieve sales of up to five times higher than those of our competitors! When comparing offers, you should therefore not only focus on the basic royalties you can earn per book, but your potential earnings on the whole.

In our tutorial “My earnings as an author: price and provision calculator” we show you how you can control your earnings via the sales price.

We Maximize your Earnings by…

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Marketing and Press Relation
Distribution via all Wholesalers, Stationary and Online Book Shops
Appealing Covers
Readers find their preferred Book Format
High Quality assured through our Book Check

You will benefit from many other Advantages

Determine your own royalties

At tredition, you determine your royalties per sold copy. This is controlled by the level of the sales price. If a book is sold via the tredition shop, your royalties are considerably higher than for a sale via a book retailer, who usually receives a discount of 50% of the net sales price.

Very high royalties for direct sales

If a book is sold via our tredition bookshop, the royalty is distinctly higher. Commissions for wholesalers, retailers and shipping costs to bookstores are not charged. Consequently, authors earn higher royalties and authors should therefore refer buyers directly to our website. But usually the majority of sales is done through book retailers, which makes it even more important to be represented on as many sales channels as possible.

How royalty is calculated:

Sales price determined by the author
– Trade discount/rebate for bookshops
– Print and distribution costs
= Royalty

Calculate your royalty with our price calculator.

Available in stock

Books published with tredition can be purchased from all book selling channels worldwide and are usually available “in stock”. This makes them available for the maximum number of potential buyers. If you, as the author, decide to sell your book exclusively via, say, Amazon, you will reach a good portion but not all of your potential readership. Do not miss the opportunity to reach the entire market – domestic and international. The more retailers stock your book, the more copies you will sell. Therefore, it is important that your books are available in bookshops everywhere – and that is what we do!

Daily update of your royalty account

Our royalty accounts are updated on a daily basis so you can check your accrued royalties and the number of copies sold directly.  Credits on your royalty account are paid to you each month, regardless of the amount. The screenshot on the right shows our transparent and clearly structured royalty account.

Royalty account overview

Picture: Your clearly structured royaltie account

Watch out when Comparing Competitors

Alliances with Wholesalers

Books published with tredition are available from all major wholesalers. This is important as bookstores can procure their books via their familiar channels and they do not have to obtain a book separately from the publisher. You can check whether our competitors offer this too. You should also check whether your book would be available from Amazon directly or only at their Marketplace where buyers have to pay for shipping which may keep potential readers from buying. Titles published with tredition are available from Amazon directly and are usually in stock.

=> How to check availability

Amount of your Royalties

Please note that we always specify absolute amounts or percentages of the net sales price as we believe this is the most fair and transparent way of presenting royalty figures. Other service providers may apply different figures i.e. a percentage of net proceeds, which can offer a distinctly lower figure than the sales price which in turn can make the percentage of royalties consequently higher. See here how net proceeds are calculated.

Which Royalty is Appropriate?

From traditional publishing houses, unknown authors receive royalties of approximately 4% of the sales price. A paperback at $9.99 thus generates a royalty of $0.40 per sold copy. Self-publishing yields much higher royalties. On average, authors receive more than 20% of the sales price for printed editions and 40% for eBooks. If a book is sold directly via our website, the royalty for an eBook is 75% and thus significantly higher. In addition to the percentage, the actual amounts need to be considered. Consequently, the anticipated number of potential copies sold should be precise and it depends on how many retailers sell your book. tredition titles are available from all wholesalers, bookstores and online shops, usually in stock! The sales price determines the royalty. With tredition, it is the authors’ decision to specify this price and their own royalties. However, recommending a retail price for a book is difficult. New authors, particularly those of fiction literature, tend to think that their sales will go up if their book is rather cheap. We do not share this opinion as this does not maximize the income of an author. The more unique the contents of a book are, the higher its price should be. In light of the many, seemingly exchangeable Scandinavian crime novels, it would certainly be difficult to implement a price of $19.99 for yet another one. For a local crime novel, this is different. When determining the sales price, authors should be aware that they are selling entertainment, education, etc. This comes at a price! Hence, the price levels of academic and non-fiction books are higher.

Book Prices

As the author, you determine the sales price of your book. In order to cover all costs, a minimum price is required which depends on the overall presentation of the book. You can determine the minimum sales price of your book with the help of our calculator.

Good Value – not cheap

As self-publishing becomes more and more popular, a trend of low sales prices can be observed. Unknown authors tend to sell their books at the lowest possible price, led by the assumption that readers would rather purchase a book by an unknown author if its price is low. However, the inherent danger is that you sell your value as an author short. This leads to a vicious circle on the book market: The more authors decide to sell cheaply, the more the chances are price levels will reduce.

Sales Quantity does not equal turnover

Books at very low sales prices usually sell very well. But these supposed “bestsellers” at just a few Dollars do not generate the best possible net proceeds for the author.  The price level for self-published eBooks is even lower; many titles are offered at a price below the threshold of one Dollar but neither the author nor all the other market participants really profit from selling large quantities at such low prices. Therefore, print will remain the most important distribution form in self-publishing for a long time.

Background Information on the Book Market

How Buying Decisions are made

Whether for entertainment, guidance for various aspects of life or expert knowledge, it is the content value of a book that convinces readers to buy it. The price is only of secondary importance. Eight hours of being pleasurably entertained by a novel are of much more value than saving money. The crucial issue of a purchase decision is: How do readers become aware of new books? Usually through recommendations made by friends, acquaintances, book sellers and increasingly by reviews and tips on the internet.

How do readers become aware of (new) books?

68 % friends and acquaintances
44 % browsing in the bookstore
29 % recommendations by book sellers
27 % automatic recommendations on the internet
18 % reviews or other features in the traditional media (print, TV, radio)
11 % editorial online offers
11 % tips in social networks

Source: Study commissioned by Hightech-Association Bitkom