Your Royalties at tredition

As a publishing house, selling your book is our bread and butter. We employ several strategies to maximize the sales potential of our titles, resulting in high royalties for our authors. By combining all our efforts, we are able to achieve up to five times as many sales as our competitors!  That’s why, when comparing offers, you shouldn’t only focus on your basic royalties per sold copy, but consider your potential earnings overall.

Our tutorial “How to calculate author royalties” explains how to take control of your earnings by setting the right sales price for your book.

We Maximize your Earnings by…

– Please click the links below for more detailed information –

Marketing and Press Relations
Distribution via all Wholesalers, Local & Online Book Stores
Appealing Covers
Offering Readers their Preferred Book Format
High Quality through Book Checkup

Benefit from Many Other Advantages

Determine your own royalties

At tredition, you decide how much you earn per sold copy by setting the sales price. Sales via the tredition shop yield considerably higher royalties than sales via retailers, who usually take a cut of 50% of the net sales price.

Excellent royalties for direct sales

If a book is sold via tredition’s bookstore, your royalty is significantly higher. Here, retail rebates for wholesalers and retailers as well as distribution costs do not apply. We pass these earnings along to you. For this reason authors should refer potential buyers directly to our website. However, the majority of sales is usually made through retail, which makes it essential for your book to be available through as many sales channels as possible.

How royalty is calculated:

Sales price determined by the author
– Trade discount/rebate for bookstores
– Print and distribution costs
= Royalty

Calculate your royalty with our price calculator.

Available in stock

Books published with tredition can be purchased from all book sales channels worldwide and are usually kept “in stock”. This makes them available to as many potential buyers as possible. If you, the author, decide to sell your book exclusively via, say, Amazon, you will reach a good portion but not all of your potential readership. Don’t pass up the opportunity to reach the entire market – both the domestic and the international. The more retailers stock your book, the more copies you will sell. Making your books available in bookshops everywhere is essential– and that is what we do!

Daily updates of your royalty account

Our royalty accounts are updated on a daily basis so you can easily keep track of your accrued royalties and the number of copies sold. Royalties are paid out monthly, provided you have accumulated $25.00 or more. The screenshot on the right shows our transparent and clearly structured royalty account.

Royalty account overview

Picture: Your clearly structured royalty account

Watch Out when Comparing Competitors

Access to Wholesale

Books published through tredition are available from all major wholesalers. This allows bookstores to procure their books via their usual channels; there is no need to put in a seperate order with the publisher. You can check whether our competitors offer this too. We also recommend you confirm whether your book would be available directly from Amazon or only via their Marketplace. There, buyers are often charged for shipping which may deter potential readers. Titles published through tredition are available directly from Amazon and are usually kept in stock.

=> How to check availability

Royalty Rates

Please note that we always specify absolute amounts or percentages of the net sales price as we believe this to be the fairest and most transparent way to present royalty rates. Competitors may use different figures e.g. percentages of net proceeds. Net proceeds figures are destinctly lower than the net sales price. This makes the percentage of royalties based on the net proceeds look significantly higher at first glance.

Which Royalty is Appropriate?

Traditional publishing houses pay unknown authors approximately 4% of the sales price. A paperback priced at $9.99 thus generates $0.40 per sold copy. Self-publishing via tredition yields much higher royalties. On average, authors receive more than 20% of the sales price for printed editions and 40% for e-books. Royalties are even higher for sales made via our own store; here, authors receive 75% of the e-book sales price. However you should not only consider the mere percentages, but your total earnings overall. Accurately predicting how many copies might be sold depends on how many retailers sell your book. tredition titles are available from all wholesalers, bookstores and online shops and are usually in stock! The sales price determines the royalty. At tredition, authors are able to set their book’s price and decide their own royalties. However, recommending a good retail price for a book is difficult. New authors, particularly of fiction, tend to think that their sales will go up if their book is comparatively cheap. We disagree with this assessment as it doesn’t maximize author income. The more unique a book is, the higher its price should be. After the recent influx of seemingly interchangeable Scandinavian crime novels, pricing a new release at $19.99 would be optimistic. However, for a regional crime novel, especially one with an interesting spin on the genre,  the same price is justified. When considering the sales price, authors should be aware of what they are selling: entertainment, education, etc. This added value comes at a price! For this reason academic and non-fiction books often carry a higher price tag. Also keep in mind that retailers are more interested in selling more expensive books to maximize their own profits. 

Book Prices

As the author, you are free to choose the sales price of your book. However, there is a minimum price your book must have depending on its specific features to cover all production costs. You can determine your minimum sales price with the help of our calculator.

Good value – not cheap

As self-publishing becomes more and more popular, prices tend to drop significantly. Unknown authors are likely to sell their books at the lowest possible price, led by the assumption that readers are more inclined to purchase a book by an unknown author if its price is low. this poses the risk of selling your value as an author short which leads to a vicious circle on the book market: The more authors decide to sell cheaply, the more likely prices are to drop even further.

Sales quantity does not equal turnover

Books at very low sales prices usually sell very well. But these supposed “bestsellers”, priced at just a few dollars, do not generate the best possible net proceeds for the author. The price level for self-published e-books is even lower; many titles sell for less than one dollar but neither the author nor distributors or publishers really profit from selling large quantities at such giveaway prices. For this reason, print will remain the most important distribution form in self-publishing for the foreseeable future.

Background Information on the Book Market

How readers decide what to buy

Entertainment, guidance or professional expertise –  it’s the content that sells your book to the reader. The price tag is secondary. Finding a book that will deliver eight hours of immersive entertainment is much more attractive than saving money. This begs the question: How do readers become aware of new books? Usually through recommendations of friends, acquaintances, book sellers and increasingly by reviews and tips on the internet.

How do readers become aware of (new) books?

68 % friends and acquaintances
44 % browsing in the bookstore
29 % recommendations by retailers
27 % automatic recommendations on the internet
18 % reviews or other features in traditional media (print, TV, radio)
11 % editorial online offers
11 % tips on social networks

Source: Study commissioned by Hightech-Association Bitkom