Birte Stährmann im Buchhandel

How do I get my book into book shops?

Buchhandlung Der Duft nach Vanille

Image: More and more authors – like tredition author Birte Stährmann – find their way into the big book shops.

Do you want to conquer the world of brick-and-mortar book shops? Then  have a look at our guide! After many hours of sitting at your desk, your book is finally finished. Now it is ready to find its way to the readers. But how do those readers find your book? How do books find their way into book shops after being published? And how could it end up in one of the highly desired window displays of a book shop? This isn’t just a valid question for self-publishers. In this article, we would like to tell you about the factors that will help you to get your book into actual book shops and noticed. We would like to help you to make your dream of a display that attracts readers come true.      


  1. Content is the be-all and end-all
  2. Shine brightly by presenting yourself and your book professionally
  3. Wie bringe ich mein Buch in die wichtigen Buchhandelskanäle? Unterstützung beim Vertrieb suchen
  4. On- und Offline-Buchhandel: Das Potenzial digitaler Kataloge nutzen
  5. Zielgerichtet und überzeugend an den Buchhandel herantreten

1 Content is the be-all and end-all

Buchhandelsmarketing richtig machen

Image: Present current and innovative topics to book sellers.

The most central success factor for your presence in book shops is the topic of your book. Book sellers want to present current and trending topics to your readers and their customers. They don’t want works they already have lying around in one form or the other. The tracks for your success have already been put down before you even start writing, not only after publishing! Inform yourself about trends and do some thorough research on whether your topic offers enough potential to a book shop.  Authors who introduce a book that treats a topic or a certain aspect of a topic for the first time tend to be the most successful. Especially non-fiction books and self-help books are  continuing to be a trend for the book trade. While fiction still makes out the majority of all book releases, single titles have a hard time getting the spotlight on them as there is so much competition.

2 Shine brightly by presenting yourself and your book professionallyn

Durch professionelle Präsentation im Buchhandel glänzen

Image: Self-Publishers only have a chance against the competition when they stand out with professional and innovative content and presentation.

Nothing is more annoying to a book seller than a customer coming back with a book he already bought and wanting a refund for it.  Reasons could be spelling mistakes, a lack of value, or a lazy presentation of content and cover. So don’t make it harder for the book seller than it has to be. There is an actual flood of books on the book market. In addition to original content, it is also important to provide a professional and appealing package that is free of mistakes. Don’t make the mistake of not using a professional editor and proof-reader after finishing your book. Also invest into a professional cover that is suitable for your target group. Often, books that have innovative and exciting content fail because authors were stingy when it came to editing and cover design. Don’t add to the prejudices that are already out there against self-publishers when it comes to a lack of quality content, many mistakes and unattractive covers. Push them out of the way by providing a professionally edited text with a great cover.

3 How do I get my book to be presented in the most important book sales channels? Look for support for distribution

Neuer Gesetzentwurf zum Buchpreisbindungsgesetz

Image: When you choose a service provider, make sure you choose one with very good and extensive connections to the book trade.

As an independent author, it can be difficult to get your own book into the usual trade channels. You’ll lack the necessary connections to online shops and offline trading channels. If you work alone, it’s almost impossible to get your book into the bigger book trading channels as you usually will lack the necessary distribution network. A book will end up on Amazon, but won’t be represented in offline shops or the big book chains – or the other way around. It is important that you get some professional support for your book’s distribution. Make sure that the service provider you choose will list your book with all important suppliers (i.e. wholesale) and that it has an ISBN that can easily be accessed. In addition, it becomes more and more important to not only distribute your book within the borders of your own country – but also beyond. Choose a service provider that has international connections, otherwise this will turn into a problematic issue later on and will limit your reach (which in turn means fewer readers will be able to find your book). Profit from our extensive connections to the book trade

4 Online and offline book trade: take advantage of the potential of digital catalogues

Online - Buchhandel

Image: Use the opportunities offered by digital publisher previews to gain an extensive reach within the book trade.

While digital publisher previews are a recent addition to the book market, this new way of accessing the book market becomes more and more powerful. Digital publisher catalogues like Edelweiss offer book traders the useful opportunity to fulfil their own needs and those of their clients in a timely manner, e.g. for research, reader requests, and more. Classic publisher previews are losing their ground and – also because of cost issues – become less attractive. What does this mean for you as an author? Simple: You can’t afford to not use this connection to the book trade. You will not only be able to distribute your book in a direct and fast manner, but there are also other advantages for you: additional information like dates of readings, news or additional media content can easily be made accessible to readers and book traders. The more relevant information a book trader finds about a topic his reader is looking for, the more likely it is that he grabs that book and passes it on to his customers. By using digital publisher previews you will gain a wider reach than a single display in a display window could ever give to you.

5 Approach the book trade with a purpose and convincingly

5.1 Get in touch with the book trade

Professionell im Buchhandel auftreten

Image: Direct contact to the book trade is the alpha and omega of book trade marketing.

Many authors dream of seeing their book in the display windows of a particular shop. Nothing comes from nothing. That should be the motto of first-time authors. It can happen that book traders approach new authors and request their book from the publisher. However, if you consider that there are tens of thousands of new releases each year, it’s like winning the lottery to get your book into a display window without putting in some hard work. If you want a certain book to be displayed in a certain book shop, then you need to be confident and show some initiative. You need to introduce your book to the book shop of your dreams by presenting it professionally and convincingly.

5.2 Choose a suitable book shop for your own book

Do you have a favourite book shop you like to browse in? Or is there a large book shop chain in which you would like to see your book? Stop! The book shops you prefer personally aren’t necessarily the right address for your own book. First, you need to have a really good look at your book and create an in-depth profile of your book. This includes defining your target audience. Only then can you look for a suitable book shop to display your book in. Think hard about which book shop would be ideal for your very special book. Unlike the big chains, many of the smaller book shops focus on certain topics or genres. Only if your book matches the topic, genre, writing style, and equipment of the store, is there a point in approaching that particular book shop.  

5.3. Professional book presentation

Die professionelle Buchpräsentation

Image: A professional presentation of your book sets the tune.

First of all, you need to think about how and when you would like to approach the book trader of your choice. Have you already set an appointment with the book trader to present your book? If yes, you need to focus on how to present your book in an attractive manner. Nothing comes across as more unprofessional than a chaotic, unprepared author who turns up without a plan and plenty of loose papers in his hand. You will waste a book trader’s time if you turn up like that and then spend a lot of time discussing the ideas within your book. What counts here is: KISS (keep it simple and short). A professional folder including your own book, a suitable author photo and maybe some press articles and/or a press release, or a flyer in your hand leave a far more professional impression. During a short conversation, you should be able to confidently explain why it would be an advantage to the book trader to display your book instead of others.  Is your book a regional title that could be interesting for local readers? Or do you discuss a completely new topic within your book? You might want to practice your presentation in front of some friends. You should be able to present the most important aspects and special points of your book in five minutes. You should not need more time to convince your conversation partner of the worth of your book and that it would be a great addition to their book shop. You need to develop an idea about what your conversation partner is thinking. Does he show no interest or does the book simply not fit into his store? Don’t be pushy but thank them for their time and then collect yourself at home, thinking about what you could do better next time. Often, book traders prepare special themed tables, e.g. for big events like a soccer world championship. If your book fits the theme, tables like that are another great opportunity for you. Or maybe the book shop of your choice has a focus on local or seasonal content, like current diet trends or self help books? It is important that you take the time to familiarize yourself with the program of the book shop to think about possible placements for your book in advance. It doesn’t make sense to market your book about soccer during the last game of the world championship. Book traders plan their moves well in advance and look for suitable literature. If you happen to turn up at the right time, your book will be displayed in the shop.

5.4 Which factors are of special interest for book traders?

There is no secret formula for being displayed in a book shop, but there are some golden rules which help to score you points with the book traders. You should keep the following tips in mind when you introduce your own book:

  • Content and presentation have to be convincing
  • Make sure your book is of a high quality
  • Current or seasonal topics are especially popular
  • Use your regional connection / being an authentic author as a convincing sales argument
  • Summarize what makes the book interesting, new, and different.
  • Supply professional info and marketing material
  • Being able to easily order the book via the usual trade channels is very important for book traders
  • Mention it if your book has previously been discussed in the media or been talked about in a radio show
  • You might get some support from your publishers, and they might announce events. This, in turn, is good advertisement for the book shop!


5.5  Get connected to the book trader by planning a reading


Image: A reading event is a good connection point to the book trade.

Organizing a reading is a good opportunity to connect with book stores and create a platform for the marketing of your own book. Talk to a suitable book shop, maybe one that currently has a suitable themed table, whether they would be interested in doing an event together, e.g. a book presentation and/or a reading from your book. But don’t only get in touch with the big names for such events. Often, you have better chances with a small book store that matches the theme of your book instead of approaching the big names that are approached by all other authors. You might also want to think out of the box instead of only focussing on readings in the usual book shops. Why not choose an extraordinary way for your book? Test the guts of your book. Maybe you could decide on a totally different location for your reading or even create a special event for your special topic? Some tredition authors have come up with great ideas that made them stand out from the crowd. Susanne Friedrich, for example, presented her book in an Italian restaurant. It is important to be creative and unique if you would like to get the attention of book traders and in turn get the attention of readers. We wish you all the best and a lot of success with the marketing of your book!

Successfully marketing your book – III: Facebook Marketing

Soziale Kanäle für das Marketing nutzen

Copyright: JMG / Pixelio

Part III: Social-Media-Marketing – Facebook

A large percentage of all internet users is connected to at least one social network. While there are many popular social networks out there, e.g. Twitter, Google+, LinkeIn, Instagram, and more, Facebook remains to be the most popular choice. And contrary to common belief, it is not only youngsters that use Facebook. People from all age groups can be found on Facebook: from teenagers to pensioners. You will find all sorts of people on Facebook – and this is one of the reasons you cannot ignore it as part of your marketing strategy for your book.

Facebook offers a great opportunity to win more readers and gain attention for your book. However, it is vital that you use a focused approach to keep yourself (and your book) from getting lost in the Facebook jungle.



  • What is the target group of your book? Social networks that are used privately are great for fiction books. But when it comes to non-fiction, especially non-fiction about specialised topics, professional networks like LinkedIn are also very good choices.
  • Which networks do you already use privately and as an author? Use the platforms you already know to start your book marketing activities because it helps if you already have contacts and are comfortable with using the network.
  • Research: Search social networks for users and discussion groups that suit your book. The more connection points there are, the more effective your marketing will be.


Facebook – dive right into it, be part of it

Facebook is more than just a place for people to chat about what is happening in their lives. There is hardly a business that does not use this platform for marketing and polishing their company’s image. Freelancers and creative people can also use Facebook to get attention. So what should you do as an author?

  1.  Make your own profile stand out

Fill out as much of your public profile as possible. Outline your activities as an author and tell people about books you have published. Of course, you should not forget a link to your book’s page in the tredition-shop. A powerful background image, photos from book presentations or readings are not only decorative kitsch but will make your more approachable as an author. Of course, regular posts to your circle of Facebook “friends” about what you are doing as an author (what topics interest you, what are your next book plans, when do you do readings, etc.) are vital.


  1. Be active in groups

Active communication with other Facebook users and authors is important and valuable – not only to make people notice you, but also to profit from other authors’ experiences. Some example of groups are:

  • Self-Publishing: In self-publishing groups, you will mainly find authors and publishing service providers that will talk about topics surrounding the world of self-publishing.
  • Groups for authors/writers: groups that are generally aimed at authors and writers will often talk about writing strategies, how to improve your writing, how to get published and other general topics about writing.
  • Groups of writers of particular genres: In these groups, you will find more focused information about how to write books in particular genres, e.g. fantasy or romance.

Talking in groups is very valuable, however, you need to make sure that you do not get lost in endless and fruitless discussions as some topics will be talked to death with uncountable comments, many of which hold no value at all. Make sure your own comments are always valuable, otherwise you might ruin your own reputation.


  1. Your own fan page

In addition – or as an alternative – to your private user profile, authors can also create their own fan page. We would actually recommend you to use a fan page instead of your private page. Your private page can only have a maximum of 5.000 friends (and surely you hope to find more fans than that). While people will also be able to subscribe to your public posts, it might be easier to simply set up a fan page. Then you can keep private things private, and you do not have to worry about always double-checking whether you have used the right setting (visible to friends only, public post, etc.).

Think about how you want to do this right from the start. Some fans might not be very happy if you accept fans as friends in the beginning but then later on only allow fans on your fan page.


Pressemeldung schreiben

Successfully marketing your book – II: Introduce your book to the press

Press relations author

Image: Introducing your book to the press is the first step to your book success.

Part II: Press Relations – Introduce your book to the press

Of course, the press talking about your book would be the ideal case – but it usually is the exception for authors. Even titles from big publishers hardly ever manage to stand out from the large number of new releases.

tredition writes a professional press release for every single book. The PR is sent to over 200 news and press portals. In addition to that, it is recommended that each self-publishing author becomes active in a focussed and targeted way. You need to inform press and media about the release of your book – even when you do not have any contacts to the press to begin with.

  • Good preparation for press relations is essential: Depending on a book’s genre, topic, and target audience, there are different media outlets that are suitable for a review. National daily papers and printed magazines usually get so many review requests that you only have a small chance of getting their attention.
  • Make your moves in a targeted manner: You need to research special-interest-media for which the topic of your book might be particularly interesting. Do you write about philosophy, as an example? Then you might want to address magazines, internet portals, and blogs that deal with philosophical questions.
  • Professional cover letter / email: Create a cover email or letter with an impactful author image, a short description of your book as well as a short CV. Offer them to be available for interviews on request. Make sure your letter is short and to the point. Offer only essential information about yourself as an author and your book.
  • Create an email distribution list with magazines, blogs, etc. that might be interesting for your book. Then you can send your cover email to all of them at the same time.
  • Review samples: Specifically ask papers and magazines whether they would be interested in reviewing your book. We will be able to help you with sending your review copies of your book.
  • Local flavour: You will usually have a better chance with local or regional papers in your home region. They will be more interested in reviewing your book or introducing you as a local author, esp. if you have lived in the area since your birth r for a very long time. In addition, it will also help if your book has regional influences.
  • Become creative: The inboxes of editors are already overflowing. So you need to think of innovative ways to get some attention for your book. If your book, for example, has a lot of humour, then you might want to open your email with a joke or a cartoon. If you have created any kind of multimedia content for your book, like videos, you should also put them to use.
  • Use social networks: Search for media contacts on the networks you use (Facebook, Twitter, Xing, LinkedIn, etc.). Look for contacts that might be interested in your book and then contact them.
  • Think before you act: Don’t send a follow-up email immediately after sending out your initial message. It will usually not go down very well and won’t give you better chances of being reviewed.

In part III of our series, we will talk about the vast field of social-media-marketing and how you can use it to win more readers for your book. Keep your eyes open!


Onlinekatalog EDELWEISS+

Your channel to the book trade – how to profit from the EDELWEISS+ digital publisher preview

Onlinekatalog EDELWEISS+

Bild: Die Online-Katalogssoftware EDELWEISS+ bietet viele Chancen für Ihr aktives Buchhandelsmarketing!

Die digitalen Verlagsvorschauen von EDELWEISS+ stellen einen Quantensprung im Bereich Verlagsvorschauen dar. Die Online-Katalogsoftware wurde ins Leben gerufen, um eine tagesaktuelle Schnittstelle zwischen Verlag und Buchhandel zu bieten. Denn anders als die klassischen Printvorschauen bietet eine digitale Vorschau die Möglichkeit, die Bedürfnisse des Buchhandels in Echt-Zeit zu bedienen – Buchhändler, aber auch Pressevertreter oder Leser können Büchertische, saisonale Bücherangebote oder aktuelle Leseranfragen sofort bearbeiten – zudem spart eine digitale Vorschau Papier und Kosten der Printvarianten ein. So eröffnet sich mit EDELWEISS+ eine neue Dimension von Aktualität und Relevanz.

In den USA wird die Software schon seit Jahren genutzt, nun ist dank der Harenberg Kommunikation die digitale Vorschau auch in Deutschland im Einsatz. Die jahrelang in den USA erprobte Vorschau-Plattform ermöglicht es, die traditionellen Printkataloge zu einem Kommunikationskanal zwischen Verlagen und professionellen Lesern umzumünzen.

tredition bringt seit kurzem als erster Self-Publishing-Dienstleister alle Bücher in den Onlinekatalog von EDELWEISS+ – und bewirbt ausgewählte Titel in Sonderkatalogen – eine ideale Buchhandelswerbung für Ihr Buch! Aber auch als AutorIn können Sie die digitale Vorschau nutzen und für Ihr Buchhandelsmarketing einsetzen. In diesem Artikel erfahren Sie, wie Sie von EDELWEISS+ profitieren können – durch unsere Hilfe und durch eigene Aktivitäten.

Ihre Vorteile auf einen Blick

  • tredition übernimmt für Autoren kostenfrei die Titellistung aller Ausgabeformate an EDELWEISS+ direkt bei Veröffentlichung.
  • Ihre Titel stehen Buchhändlern damit kostenfrei zur Recherche zur Verfügung.
  • Auch sogenannte professionelle Leser, wie Pressevertreter, Journalisten, Blogger etc., sind kostenfrei an den Katalog angeschlossen.
  • Sie erreichen zudem Endverbraucher, denn jeder Leser kann sich kostenfrei bei Edelweiss+ registrieren.
  • Jeder Titel von tredition wird am Monatsende in unserem Katalog “TREDITION NEUHEITEN” bei EDELWEISS+ gesondert vorgestellt.
  • Ihr Buch hat zudem die Chance in einem der prominent platzierten “Themenkataloge” von tredition zu erscheinen.
  • Diese Themenkataloge mit Ihrem Buch werden zusätzlich noch einmal separat im buchreport mit Anzeigen beworben.
  • Die Anzahl der Besprechungen in Lesecommunities wie lovelybooks und goodreads wird in EDELWEISS+ direkt angezeigt. So erfahren Buchhändler schnell von aktuellen Trends.
  • Die Titel können dank angeschlossener Schnittstellen direkt aus dem Katalog bei uns oder dem Barsortiment der Wahl geordert werden.
  • Die gesteigerte Präsenz und Auffindbarkeit Ihrer Titel für Buchhandel, Presse und Leser führt dazu, dass Ihre Verkäufe nachhaltig angekurbelt werden.
Neuheiten September Edelweiss+

Bild: Der “TREDITION NEUHEITEN”-Katalog erscheint einmal pro Monat bei EDELWEISS+ und präsentiert darin Ihre Neuerscheinung!


tredition präsentiert als erster Self-Publishing-Dienstleister alle verlagseigenen Bücher in prominenter Position im Onlinekatalog von EDELWEISS+. In dieser Onlineverlagsvorschau können Buchhändler, Pressevertreter und Leser stöbern, sich über die gegebenen Titel informieren und diese auch erwerben. Eine besonders ins Auge fallende Platzierung für Ihren Titel erhalten Sie als AutorIn durch unseren monatlichen Katalog “TREDITION NEUHEITEN”, in dem wir alle aktuellen Neuerscheinungen des Vormonats vorstellen.


Wo wird der Neuheiten-Katalog bei EDELWEISS+ präsentiert und was müssen Sie dafür tun?

Dieser Katalog ist auf verschiedenen Positionen auf der EDELWEISS+-Plattform sichtbar und wird dadurch Buchhändlern und anderen professionellen Lesern verstärkt zugänglich gemacht. Je auffälliger die Position des Kataloges bei EDELWEISS+ desto größer die Chancen für Ihren Titel im Buchhandel und im Verkauf. Sie müssen für diese Präsenz nichts tun, denn Ihr Titel wird automatisch nach Veröffentlichung im Katalog “TREDITION NEUHEITEN” des aktuellen Monats aufgenommen.


Hier finden Sie den tredition-Katalog mit Ihrer Neuerscheinung:

Die EDELWEISS+-Startseite:

  • Direkt nach Erscheinen wird der Katalog gut sichtbar für alle Besucher auf der EDELWEISS+-Startseite platziert!


Neuerscheinung Edelweiss+

Bild: Die Homepage präsentiert aktuelle Kataloge – und Ihr Buch!

Die Verlagskataloge bei EDELWEISS+

  • Registrierte Buchhändler und andere Nutzer können auf der Seite des Portals auch bei der Übersicht aller Kataloge der vertretenen Verlage bei EDELWEISS+ den aktuellen Katalog “TREDITION NEUHEITEN” finden.  In dieser Ansicht werden immer die aktuellsten und beliebtesten Kataloge eingeblendet. Mit einem Klick gelangt ein interessierter Kunde damit direkt in den Katalog und zu Ihrer Neuerscheinung.


Edelweiss beliebte Kataloge

Bild: Alle aktuellen Kataloge werden auch auf dem Banner aller Verlagskataloge auf EDELWEISS+ vorgestellt.



Die Katalogübersicht auf EDELWEISS+

  • Auch in der Katalogsansicht, in der alle neuen Kataloge bei EDELWEISS+ aufgeführt werden, werden die aktuellen Kataloge mitsamt dem Neuerscheinungs-Katalog angezeigt. Ein Klick und Ihr Buch steht im Fokus!
Edelweiss alle Kataloge

Bild: Im Bereich “Alle Kataloge” finden Sie aktuelle Kataloge, die als letztes bei EDELWEISS+ erstellt wurden.




Die tredition-Verlagsseite auf EDELWEISS+

  • Auch tredition als Verlag hat eine eigene Verlagsseite bei EDELWEISS+, auf der alle Verlagsvorschauen zu sehen sind. Zu dieser kommen Buchhändler, in dem sie sich als registrierte Kunden anmelden. Dann landen Sie direkt auf der Seite, die alle Verlage mit den dazugehörigen Katalogen präsentiert. Um direkt zum tredition-Katalog zu springen, klicken Sie auf das tredition-Logo und befinden sich dann direkt auf unserer Verlagsseite, die alle tredition-Kataloge übersichtlich vorführt.
tredition Kataloge bei Edelweiss+

Bild: Die tredition-Verlagsseite auf EDELWEISS+ zeigt alle aktuellen Verlagsvorschauen aus dem tredition-Programm.



Auf der Verlagsseite von tredition finden Sie alle “NEUHEITEN”-Kataloge sowie alle tredition-Spitzenkataloge. Von dort können Buchhändler direkt in die einzelnen Kataloge springen und alle Neuerscheinungen mit den verfügbaren Metadaten wie Kurzbeschreibung, Cover usw., also allen verfügbaren Daten zum Buch, einsehen – und auch direkt bewerten, weiterempfehlen (über Mail, Social Media usw.) und idealerweise gleich via Bestellformular bestellen.

Mit EDELWEISS+ sehen Buchhändler alle Metadaten, Marketingmaterialien, Verkaufsargumente, Bilder, Videos, Inhaltsverzeichnisse und Leseexemplare auf einen Blick.

tredition-Kataloge bei Edelweiss+

Bild: Im “TREDITION NEUHEITEN”-Katalog werden alle aktuellen Verlagstitel des Vormonats prominent vorgestellt.


Ihr Buch als “Spitzentitel” im EDELWEISS+-Themenkatalog

tredition-Kataloge Edelweiss Spitzenkataloge

Bild: Die Spitzenkataloge von tredition zeigen ausgewählte Titel zu Trendthemen.


Regelmäßig erhöhen wir die Auffindbarkeit Ihrer Titel, in dem wir aktuelle Themenkataloge entwerfen, die Trendthemen behandeln und einzelne Titel unseres Verlagsprogramms darin gesondert präsentieren. Diese Kataloge ermöglichen Buchhändlern oder professionellen Lesern, die nach ganz bestimmten Themenbereichen suchen, die passenden Bücher für Kaufempfehlungen, Büchertische, Lesungen etc. zu finden. Wir haben schon eine Reihe von Themenkatalogen ins Leben gerufen, ob es sich um das Thema vegane Ernährung, Tierbücher oder Reiselektüren handelt. Diese Kataloge bieten für Autoren eine besonders werbeträchtige Plattform, die Buchhändlern im Onlinekatalog schnell ins Auge fällt.

Händler können sich über EDELWEISS+ direkt mit Kollegen, Verlagsvertretern und Kunden über die Titel austauschen. Rezensionen können eingepflegt und für die interne Verwendung oder als Feedback an den Verlag genutzt werden.

Spitzenkataloge Edelweiss

Bild: Die Spitzenkataloge von EDELWEISS+ bietet eine optimale Sichtbarkeit für Ihren einzelnen Titel zu einem Trendthema.

Sollte Ihr Buch ein aktuelles Thema behandeln oder in einen unserer Kataloge passen, den wir bereits auf EDELWEISS+ präsentiert haben, zögern Sie nicht, uns Ihren Titel für eine Einbindung in unser Buchhandelsmarketing auf EDELWEISS+ vorzuschlagen. Vielleicht landet Ihr Titel dann im neuen Spitzenkatalog von tredition!


Die Anzeige zu Ihrem Buchtitel in buchreport

Anzeige buchreport Edelweiss Verlagsvorschau

Anzeige Edelweiss Verlagsvorschau

Bild: Der buchreport bewirbt Spitzenkataloge von tredition mit Anzeigen, die im erscheinen und so die Sichtbarkeit der ausgewählten Kataloge erhöhen.

Ein schöner zusätzlicher Werbeeffekt für Ihr Buch tritt ein, weil buchreport ausgesuchte tredition-Kataloge durch Anzeigen im Magazin bewirbt. Eine tolle Werbeplattform für Ihren Titel im Spitzenkatalog von tredition!


So können Sie Ihr Buchhandelsmarketing vorantreiben

Die Plattform EDELWEISS+ bietet aber auch für Sie als AutorInnen viele Möglichkeiten, um das eigene Buchhandelsmarketing voranzutreiben.  Sie können etwa einen Newsletter zu Ihrem Buch oder einem Katalog an eigene Buchhandels-, Presse-, oder Kundenkontakte generieren und versenden und so Ihr Buch ankündigen und bewerben.

Mit Buchtiteln arbeiten

Edelweiss Titel bearbeiten

Bild: Sie können das Buchhandelsmarketing Ihres Titels durch die Werkzeuge auf EDELWEISS+ noch vorantreiben.

Kataloge oder einzelne Titel auf EDELWEISS+ können von Ihnen bearbeitet, geteilt und empfohlen werden – der Weg dazu führt über die Schaltfläche unter dem Titel. Über dieses Modul können Sie Ihren Titel einem Teilkatalog zufügen, Titel bewerten, den Titel einem Bücherregal zufügen, Anmerkungen zum Titel machen, Titel markieren und vieles mehr.


Persönliche Empfehlungen

Bewertungen Edelweiss+

Bild: Nutzen Sie die Funktion “Bewerten” für Ihre persönlichen Empfehlungen an Ihr Zielpublikum und zum Austausch mit anderen Autoren und Ihren Lesern.

Genau wie Buchändler oder professionelle Leser können Sie sich über EDELWEISS+ direkt mit Kollegen, Freunden, Autoren, Ihren Lesern, Journalisten, Bloggern und Kunden über Titel austauschen und Rezensionen, Bewertungen, Leselisten u. v. m. miteinander teilen! Zu Ihrem Titel können Rezensionen eingepflegt werden. Empfehlen Sie die Software weiter und vergrößern Sie damit die Aufmerksamkeit, die auch Ihr einzelner Titel erhält – und nutzen Sie das Portal zum gegenseitigen Austausch und für eigene Inspirationen!


Newsletter aus EDELWEISS+ versenden

Sie können Kataloge, Newsletter und Titelinformationen für individuelle Ansprechpartner (Buchhandel, Presse, spezielles Lesepublikum etc.) bereitstellen – unabhängig davon, ob der Empfänger bei EDELWEISS+ registriert ist oder nicht.

Newslette Emailversand Edelweiss+

So geht’s:

Wählen Sie beispielsweise „E-Mail“, um diesen Titel per E-Mail an jede beliebige E-Mail-Adresse zu verschicken. Sie können die E -Mail auf der rechten Seite personalisieren und müssen nicht darauf achten, ob die Person in EDELWEISS+ registriert ist. Jede Person, ob registriert oder nicht, hat Zugriff auf die Titelinformationen. Sie können diese Informationen aber auch per PDF oder Word-Datei versenden. Natürlich können Sie auch ganze Kataloge oder Titelreihen weiterempfehlen.

Titelempfehlungen an Social Media-Kontakte versenden

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Bild: Verknüpfen Sie Ihr Buchhandelsmarketing via EDELWEISS+ mit Ihren Social Media-Kanälen.

Nutzen Sie bereits Social Media für Ihr Buchmarketing? Dann vernetzen Sie alle Kanäle miteinander. Denn die digitale Vorschauplattform von EDELWEISS+ hat auch die Option, Ihren Titel über die Social Media-Plattformen Facebook und Twitter zu vermarkten. Sie können so Ihren Buchtitel über Social Media-Kontakte via Facebook oder Twitter teilen.

Wir wünschen Ihnen viel Erfolg bei Ihrem ganz individuellen Buchhandelsmarketing mit der EDELWEISS+-Vorschausoftware!

Edelweiss - die digitale Verlagsvorschaue

tredition takes your book to EDELWEISS+’ digital preview

Edelweiss - the digital publisher preview

Image: Edelweiss – the digital publisher preview has been successful on the English speaking market for a while.

During the last eight years, EDELWEISS+, a digital publisher preview platform, has turned into an important connection between publishers and the book trade. Prestigious US-American publishing houses now use EDELWEISS+ as their most important preview platform. Recently, EDELWEISS+ has also found its way to Germany, and this is where tredition made their first experiences with this platform. Of course, tredition also offers the same service to their English speaking customers: all books published with tredition will be announced via a digital catalogue on EDELWEISS+ – without any additional costs to the authors. Find out how you can profit from this unique opportunity, too, and how a presence in a digital publisher preview can increase your sales.

Tredition uses the digitial publisher preview on EDELWEISS+

“preview digitally – use the book trade more efficiently”

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Image: EDELWEISS+ logo

The American service provider Above the Treeline revolutionized the book market in the USA with their digital publisher preview in the form of the online catalogue EDELWEISS+. The company’s boss John Rubin created the first online catalogue with ordering capabilities for the book trade in 2008. Prestigous publishing houses like HarperCollins, Macmillan, Simon & Schuster, and Random House quickly followed, and replaced their classical publisher previews with the digital version – this led to the breakthrough of the EDELWEISS+ catalogue software. The digital preview that works for all publishing houses is now a vital part of the US publishing world and would be sorely missed if it was gone.

In 2015, the American provider – in cooperation with the German company Harenberg Kommunikation, entered the German market. This is when tredition first started working with EDELWEISS+. tredition is using the book catalogue’s services for their German as well as their English speaking customers.  Sönke Schulz, tredition’s manager, is optimistic about the potential behind the digital technology of EDELWEISS+: “We see EDELWEISS+ as an instrument that can increase our publishing clients’ and our own authors’ profit. There are many tools to present titles on the platform, you can put them together in a fresh way again and again, and sell them.”


Analogue or digital publisher preview – what’s the deal?

Image: Book traders can access your books in real time and with the most current information available!

Image: Book traders can access your books in real time and with the most current information available!

The benefits of a digital publisher preview are obvious even though it took a while until digital previews became widely popular. Classic previews can’t always meet the requirements of book traders in a timely manner – for example when it comes to book tables, seasonal book offers, or current reader inquiries. Publishing house representatives usually drop in with their publisher’s catalogue once every half year. In addition, these printed previews are also a huge cost factor for publishing houses. For book traders, these catalogues also come with a price – because it takes work hours to get through them. These are clear arguments against a classic published preview.

A digital catalogue, on the other hand, promises an up-to-date connection to the book trade. Digital data in a platform that spans publishing houses offers the same information as a classic publisher preview – but with just one click, at any time. Not only that: an online catalogue, in addition to all the meta data about a book that a classic preview offers, also offers a variety of additional information like reading recommendations, links to the book, reviews – on a day-to-day basis. Book traders can access new releases or backlist titles from any publisher. The digital catalogue does not only offer book traders a lot of additional information about a book, but also access to media content like videos, reading samples, press articles, and a lot more. All information that were supplied by the publisher are immediately accessible. An additional, unbeatable benefit for authors is the submission of a so-called sales pitch for the book. Book traders can see this – and can use it to match readers with exactly the right book for their needs.



Image: A view of the display window to the book on Edelweiss+.

The wording’s quality turns into a central point of importance for publishers and authors. To make this additional information about your book accessible, we currently work on giving you the chance to directly use our platform to feed this information as well as additional media data about your book to the digital platform of Edelweiss+. Book traders then use this data to find the best titles to pass on to their readers. This means: if the information about your book is well aimed at your target group, i.e. the book traders and readers, the better your chances at good book sales are.

More and more book traders use Edelweiss+. Being able to research current titles is not the only attractive feature for them: it is also the fact that books can be ordered directly and easily. The software also works as ordering tool which sends the order to the appropriate address. According to inventor John Rubin, 95% of all books sold on US trading tables were ordered via the Edelweiss+ software.

It is a breakthrough success which also make a noticeable difference in authors’ sales and profit.

This is how you profit from a publisher preview as an author

tredition was the first self-publisher service provider in Germany to offer clients the unique opportunity to be listed in the Edelweiss+ catalogue. tredition now also offers the same service to their clients on the English speaking market. The presence in Edelweiss+’s catalogues is a direct dialogue with the book trade and professional readers (press, bloggers, community pages, etc.) – and at no extra cost to the author!

Edelweiss+’s title catalogue.

Image: A look into Edelweiss+’s title catalogue.







Your benefits through Edelweiss+

  • tredition lists all editions of all books published with us – for no extra cost – directly after their release date!
  • Your title will be accessible for book traders’ research at no cost to them.
  • So-called professional readers like members of the press, journalists, bloggers, etc. can also access the catalogue for free.
  • In addition, you will also reach the end customer because each reader can register on Edelweiss+ for free.
  • Your increased presence and searchability of your title for the book trade, press, and readers will lead to an increase in you sales.


How to turn your book into an audiobook

The market for audio books is growing steadily. People enjoy listening to good books during their commute, in bed, or during some boring tasks that don’t need all of their attention. So why not create an audiobook version in addition to your printed book / eBook? It will open up a new opportunity for reviews and add a certain surprise effect, too. Even if you’ve read a book ten times or more, a narration will give you another chance to explore the world of the book in a different way. Of course, it depends a lot on your choice of narrator and the audiobook’s quality. We know what it takes to turn your book into a good audiobook.

That’s the voice I want!

The most important part of a good audiobook is the narrator. Whether you will get good or bad reviews depends a lot on the narrator’s ability to tell the story in a believable and exciting way. Naturally, it is not always easy to find a suitable narrator in the large pool of available options. It is easy though to make mistakes, e.g. choosing a cheap narrator who does not deliver quality, choosing the wrong kind of voice for your book, leaving everything until the last minute or not taking enough time to make a well informed choice.


One vital aspect in the search for a suitable narrator is whether the voice fits your book, and whether the narrator as well as the recording studio are professionals. It is easier and more rewarding to work with professionals. It will very likely also save you a lot of time and the end product will be of good quality. Working with amateurs, while cheaper, always bears the risk of receiving a product that does not convince.


There are some agencies like that can help you with your search for the perfect narrator. On websites like that, you can listen to audio samples from a variety of narrators and then decide which one would be ideal for your book. Once you have found a voice you like, you can get in touch with the narrator and find out whether the narrator and his/her voice really are the way you imagined and whether the price will be all right for you.


You also need to make sure to choose a recording studio that offers the best quality. You don’t want annoying background noises in your audiobook. Your listeners should have a pleasant listening experience which means the recording needs to be top notch!


From book to audiobook


Image: Author of the article: Luisa Dziki

Of course, an audiobook isn’t done overnight. There is more to it than just having someone narrate the words of your book. The text needs to be edited by an experienced editors who knows how audiobooks work. Once the editing has been done and a narrator has been found, you are ready to move on to the next steps.


  • Planning is vital. You set a date, and check the text once more for its suitability to be turned into an audiobook so that there will be no issues once you hit the studio.
  • Now it’s getting serious. The narration is recorded under your supervision and the supervision of a narrative director. Improvements and adjustments are always possible, and that’s how you get the most out of your narrator. You need to be satisfied with the end result.
  • Don’t underestimate the time after the recording. In post-production, you’ll listen to the recordings once again, and then choose the best ones. These will be optimized so that the audiobook can be played on suitable media devices on the best quality settings.
  • Done! Now the audiobook will be delivered to your home. If your novel is very long, the process can take up to three month. But don’t worry – smaller projects take less time, and you could hear your book within a few weeks!


This article’s original version has been written by guest author Luisa Dziki. Luisa made the acquaintance of multiple authors during her occupation as journalist. One of them invited her to join him for the narration of his novels, and the whole production process fascinated her. Afterwards, she got in touch with audio book publishers, sound engineers, and narrators again and again. Eventually, her work in online marketing and editorial offices gave her the chance to take a look behind the scenes of the German narrator agency Sprechersprecher.

Take advantage of literature communities – Goodreads


Image: Goodreads is an attractive platform for authors.

Facts about Goodreads

  • Goodreads was founded by US-American Otis Chandler in 2006. In the following years, the community developed very quickly and millions of members flocked to the site. Today, Goodreads has well over 50 million members that have written just as many millions of book reviews on the site – with numbers continuing to grow.
  • On Goodreads, Otis Chandler explains how he got the idea of creating a reader community: “One afternoon while I was scanning a friend’s bookshelf for ideas, it struck me: when I want to know what books to read, I’d rather turn to a friend than any random person or bestseller list. So I decided to build a website – a place where I could see my friends’ bookshelves and learn about what they thought of all their books. Elizabeth, my co-founder (and now my wife) wrote the site copy and I wrote the code. We started in my living room, motivated by the belief that there was a better way to discover and discuss good books, and that we could build it.”
  • In 2013, Othis Chandler and his wife and co-founder Elizabeth Khuri Chandler sold Goodreads to Amazon.

How do you register as an author?

  1. First you need to register as a general Goodreads member, either by using your email address or an exciting Facebook account if you have one. Register with Goodreads
  2. Once you are registered with Goodreads, simply log-in.
  3. Use the Goodreads search field to look for your book or your last name and then click on the search result.
  4. Now click on the author’s name. It is displayed under the book’s title. This is how you get to the author’s profile.
  5. At the end of the page, click on “Is this you? Let us know.” to let Goodreads know you are the author. After that, you will receive a message from Goodreads which will tell you that your normal member profile will be merged with your author profile. In addition, you will receive an email that will contain other information about the management of your author profile.

Use Goodreads as an author

You can (and should) use the many options Goodreads offers you to turn your profile into something that shows who you are as a person and author, this includes:

  • photo and resume
  • a list of your own favourite books or books you are currently reading
  • the chance to write editorial articles on your own blog which will create a fan community
  • announce readings, book signings and other events
  • provide reading samples
  • create competitions
  • post videos

Book promotion

There are different ways to promote your book on Goodreads. The most important are:

Take part in discussions

Simply browse the site a bit to find groups and books you find exciting and you feel like you’d want to contribute. Take part in the discussions and use the chance to let other Goodreads members know about you. But make sure you add value to the discussions instead of just talking about yourself. Otherwise people will find you an annoying attention seeker and ignore your books.


This means to give out free copies of your book to members of the Goodreads community. This will enable you to get as many reviews as possible and get attention at the same time.

  • Each author can determine how many books will be given away over a certain period of time.
  • Advantages: You don’t have to do much work because Goodreads will find the winners of the giveaway and distribute the books. Winners are selected depending on whether they have already chosen books from similar genre or were interested in similar topics.
  • Important: Goodreads recommend to have a giveaway that lasts at least one month and to give away at least ten copies of your book.
  • According to Goodreads, 60% of all giveaway winners eventually publish a review of the book they have won.
  • Goodsreads also recommend to start your giveway even before the book is published and send the books away on the day of publishing. This will create extra buzz around your book.
  • Keep in mind to have copies of your book at hand if you decide to give away hardback or paperback copies instead of eBooks.

Ask the Author

If you move the button “Ask your author” on your author profile from “off” to “on”, readers will be able to ask questions right on your profile. At first, you will be the only one who sees the questions but once you answer them, everyone will be able to see question and answer on your profile. So it is up to you to decide which questions to answer and which information you want to make public.


Tips from Goodreads: what you should avoid

  • Don’t react to negative reviews. It is more likely that you scare away new readers and won’t receive any new positive reviews or comments.
  • Don’t contact all readers who have put your book on their book list. You might mean well, but readers will be annoyed and see you as a spammer.
  • Don’t contact everyone on Goodreads randomly. Only send friend requests to people who are in groups you are a member of or who have been discussing topics with you.
  • Don’t only join groups to promote your book. You need to have a real interest in being an active and interested member of the group.


Writing bestsellers the easy way – How to make your book a success!

 Bild: So schreibe ich einen Beststeller – Bestsellerautor werden leicht gemacht!

Image: That’s how I write a bestseller – becoming a bestseller author the easy way!

Every author dreams of having a breakthrough hit with their own book. To see your own novel or non-fiction book on the tables of your local book shop, to see the book on the top of bestseller lists, and to make a living just from selling your books…. Who does not dream about this when typing away on their keyboard or typewriter to finish their manuscript?

Khaled Hosseini, J.K. Rowling, Stieg Larsson, Ken Follet, and George R.R. Marin are only some examples of writers who earned worldwide success. Unfortunately, nobody has yet discovered a universal success formula for the ultimate bestseller. Fortunately, however, there is some basic advise that can help you to write and implement your own book. They will help you to take the first few steps on the rocky path to becoming an author of bestsellers.



What is a bestseller anyway?

When people hear the word bestseller, they usually think about the books at the top of bestseller lists for books, e.g. on websites like Amazon, or in magazines, newspapers, and internet portals. Those lists show which books sell extremely well – kind of like the music charts just for books. There are bestseller lists for general book sales, bestseller lists for different genres, and also lists that just focus on hard-cover or paperback versions of books.

Generally speaking, a bestseller is a book that sells more copies than the average book. This brings general respect and popularity as a consequence and might even help to take the book to other countries.

According to Wikipedia, the term bestseller was first used by the US niche paper “The Bookman” in 1895 when they printed their first bestseller list. In the beginning, the term was mainly used for books but it soon spread to other media like movies, CDs, and more. It is difficult to give an exact definition of what a bestseller is as most  lists have different criteria for how they calculate their bestseller charts. Most agree though that any book that sells more than 100,000 copies can be seen as a bestselling success.

Bestsellers today?

Buch Bestseller

Image: Only a small number of authors appear on well known bestseller lists. But you mustn’t only measure success with bestseller list.

When you have a look at any kind of bestseller list, you might think that everything is all right in the world of book. There are plenty of books that found their way into the hearts of readers – fiction and non-fiction alike. You will usually only find famous names on the top of the list but that is no new development.

Reading is still a popular past time in the English speaking world though there has been a decline in book sales over recent years. Even the eBook market has seen less sales since 2014 – but overall, the book industry is in a fairly healthy state. The problem is that there are more and more people publishing books and less readers to buy those books. This means, a book truly needs to stand out to have a chance.

So should you give up the dream of producing a bestseller? There may be no secret formula to success but some advice you should listen to if you want to have any chance of getting closer to your dream. But how will you manage to become a successful author when the world of book sales is not as bright as in the past?

First of all, it’s important not to be blinded by bestseller lists. Those bestseller lists have a multiplier effect but you don’t need to be at the top of bestseller lists to have a book that sells well. After all, bestseller lists are a space for an ever dwindling number of authors. The vast majority of fiction bestsellers is successful in their local market. Especially in a world that is becoming more and more globalized, local markets and topics are increasingly important. This is where niche topics and local relations become meaningful – this is also a great chance for unknown authors.


Bestsellerliste tredition Indiekatalog

Image: Successful self-publishers in the indie-catalogue’s bestseller list.

Bestsellers and self-publishing


It’s not only the big names like John Grisham and George R.R. Martin, who dominate book sales and whose books are guarantees for success. By now, you also see more and more self-publishers in  literary news. They have no famous name and no big publishing house behind the but yet manage to find their way into the press and onto the bestseller lists, e.g cheap generic viagra 100mg. on Amazon, especially in certain genres (one example is young adult fiction).

Some authors who once went down the traditional path of publishing also decided to sever their bounds to big publishing houses and take more control over what is happening to their books. A famous example here is Cornelia Funke.

There is no reason to believe that one way of publishing is better than the other. Good content and good marketing are the two most important factors for the success of your book.


Is there a secret formula for bestsellers?

Unfortunately not! If there is someone who has an influence on the success of an author it is the audience. A book that grabs a huge audience and has something many people can connect and/or identify with, making it possible for them to get lost in a micro-universe, has what it takes to become a bestseller – maybe even a long seller (i.e. a book that sells well over a long time).

Bild: Wie schreibe ich einen Bestseller? Das Geheimrezept: Ihr Leserprublikum.

Image: How do I write a bestseller? The secret formula: your audience.

This is one of the reasons why authors should think about their target audience before they even start writing. You need to ask yourself what kind of people you would like to reach and how to successfully address that target group. The best way to convince your readers is to make sure your book meets the highest expectations.

Perfect content means more than just having an interesting plot though! If your book is filled with mistakes and not nice to look at, your story won’t help you much. You also need to make sure your book has been proofread and edited. In addition, it needs to be well presented. Invest into these aspects. Many self-publishers ignore them and then wonder why nobody buys their books.

Readers are usually very critical. They will leave bad reviews if you didn’t put any effort into all aspects of your book.

Success factors for a book

1 Observe the world and learn

Keep your eyes open when you walk through the world. Be aware of moods and develop a feeling for your time. Write down your observation and characterize the people around you. A good author is always also a good observer. This is how you collect material for your books and how you can create realistic characters, events, and plots people can identify with. This exercise will also help you to put stories and feelings on the paper. It will later on help you if you want to weave whole stories.

By now, there are plenty of opportunities for self-publishers to learn more about topics like book design, publishing, or marketing, and there are opportunities to exchange ideas with other authors and to organize events like joint readings. To be successful, you also need to know your weaknesses and how to get the necessary support.


2 Choosing topics and genres


Image: Bestseller authors have a knack for choosing the right topics

The most important and significant decision about your book and the question whether your book has the potential to become a bestseller is the choice of genre and topic. Nothing is more boring for a reader than to open a book whose content is the hundredth copy of a bestseller of the past. They will yawn after a few pages and become incredibly bored. Vampire novels and erotic stories like “Shades of Grey” had their time and have been very successful but a book that only copies them and add nothing new has little chances at success.

Considering the tens of thousands of new books on the market every year, you need to stand out with new ideas, fresh content, and convincing writing. Your content should not be exchangeable. A book that does not copy anything that has been there before and is filled with innovative stories has the best chances at success. Of course you do not have to re-invent the wheel. Most famous authors have been inspired by others – even by each other. It simply is important that you make the story your own and do not simply copy others. Offer something new to your readers and surprise them.


Be creative. Of course you should always keep your readers in mind, but to fulfil their expectations you need to write a book you would like to read yourself. Is there a theme that has never been written about in a manner that satisfied you? Or is there something you always wanted  to read about but nobody has ever written that story? If yes, then others might also be interested in reading about it. In recent years, non-fiction books and self-help books have been increasingly popular. Regional topics are also very popular. Take these as your starting point and offer your audience a book they do not want to put down again.  Maybe your nice topic for your target audience will become a hit, or your local story will appeal to people who are stressed out by the constant globalization… Do some brainstorming and then turn it into a book idea that will also convince others.


3 Engage your readers – Book series as success model


Imagine: Reader engagement leads to success, e.g. by creating book series

J.K. Rowling, Terry Pratchett, Robert Jordan, or George R.R. Martin all have at least one thing in common. Their books show: series are a winner.  These authors create a micro-universe with books that follow each other in relatively quick succession (unless you talk about George R.R. Martin, that is). The readers are pulled into the world of these books and constantly receive new material. Often, these books end in nerve-wracking cliffhangers which make you look forward to the next book in the series. Try to emulate these authors and also turn your content into a series. Create your very own world that readers won’t want to leave once they enter it.

You could even take it a step further: include your readers during the steps of your book creating or implementation. These days, there are multiple ways to include readers in the process, e.g. via social networks or author platforms. Some authors let readers have a say on what will happen next, others let them vote on possible cover designs. You could let readers recommend names for characters and cities in a fantasy world.

Get your readers on board as early as possible.  Ask them questions about the book, give them some insight into its creation. This is how you engage you readers right from the start. Once your book is finished, you will already have an interested reader base. This is an important prerequisite on the path to publishing a bestseller.


4 Main characters are the be-all and end-all of a good story

Bild: Ausgefeilte und überzeugende Charaktere sind wichtig für einen Bucherfolg.

Image: Sophisticated and convincing characters are important for a book’s success.

Think back on your favourite books or on the books you have recently read. Which books are still in your mind – and why? Most likely you will at first remember the likeable main characters or the voice of the narrator you could easily identify with. Or the main ideas presented in a non-fiction book were very relevant to your life and helped you with your personal development.

It is essential for a book’s breakthrough to grab as many readers as possible. Multi-layered characters with depth are responsible for that. Each reader should be able to identify with some aspect of the characters and learn something from their actions. Only when these main characters are truly convincing, authentic and leave plenty of room for projections, will your book have any chances at success.


5 Central conflict

A central conflict is just as essential to your book’s success as convincing main characters or a good main topic. The conflict influences the story’s continuation. It creates tension and moves the plot and happenings within the story on. Your plot gains it own momentum which, in the ideal case, will chain your readers to the pages because the simply need to know what will happen next and how the conflict will be solved. A conflict usually starts when different characters, interests or ideals clash. The goals and doings of the protagonist are often hindered by an antagonist, i.e. a central adversary. Or the protagonist has to react to immediate events or blows of fate. The actual plot will only be brought to life by a conflict. This central conflict or multiple levels of conflict should be hinted at early in your book. It should encourage the reader to keep turning one page after the other. The conflict needs to be relevant for as many readers as possible. They should be able to identify and get involved with it.


6 Create curiosity – Why not provoke your readers

Bild: Was macht einen Bestseller aus? Er erweckt Spannung und Neugier beim Leser.

Image: What does a bestseller do? It creates excitement and curiosity in the reader.

Our curiosity and attention are usually aroused when something unusual, exceptional, shocking, or spectacular happens. Don’t bore the readers. Readers want to be surprised. So don’t shy back from foreshadowing an unusual event that will happen later on in your book early on. Sprinkle the hints that evoke curiosity in your story every now and then to keep the readers’ attention. Also provoke your readers sometimes! But beware: if you hint at events and make the reader ponder about certain questions, you will have to make sure that you will not lose track of these things. Don’t ask questions readers will never get an answer to. Disappearing or unsolved plot points are incredibly annoying. Solve questions and hints with a loud, satisfying bang. Nothing frustrates readers more than not getting a solution for a conflict.

The same is true for non-fiction books: if you start out with a certain statement, then you need to explain it bit by bit – and prove it. An author who talks big and promises plenty of explanations but then does not offer them in the book will only earn scorn and most likely also some very bad reviews.  So always keep your plot points and your topic in mind. When you revise your book, check whether you have solved all conflicts, answered all questions, and made all your points. If not, then work on the book once more.

7 Stand out from the crowd visually – people judge a book by its cover

Convincing content alone is not enough. It also needs professional packaging. Of course, your content should be excellent but first impressions are very important when readers make their book choice. If a book cover is not professional and appealing, then potential readers might not even pick it up to read the summary and then buy it. You can only convince readers with an attractive cover design, a convincing cover text on the back and an enticing short summary of the content.

Have a look around your local book store and see which book covers appeal to you the most. Have a look at the design of books on the bestseller lists.

Keep this in mind: An enticing cover with an attention grabbing picture is a great eye-catcher for potential readers. Ask yourself the following question when you create the sleeve for your book: Would this cover appeal to me? Does the content deliver what is promised on the cover? Would this design make me curious to see what’s in the book and buy it?

8 Networking: Interact with readers

Before and during publishing

Bild: Netzwerken ist das A und O für den Bucherfolg.

Bild: Netzwerken ist das A und O für den Bucherfolg.

The contact to your audience, to the press, and to bloggers is just as important as the actual creation of your text. Build a network even before you publish your book. Let your readers know about your book well in advance. Create a circle of readers and regularly keep them supplied with information about your book. Answer questions about your book or about writing. Inspire readers with your grabbing information or actions.

Platform like social media channels or literature communities are important tools for authors to get in touch with other authors or readers. You will be able to use them to get people to talk about your book. But it is important to be organized so you don’t mess things up. Use the opportunities that are on offer by these channels to introduce your work, announce events, directly get in touch with your readers and to exchange ideas and network with other authors – and in the ideal case already address the audience for your book advertisement.


After publishing

Motivate your already existing network to write reviews about your book. By actively building your own digital library and reviewing the books of others, you will also create more contacts to other members of the community. The more active you are, the better your chances to gain attention for your own book are. You can also create additional incentives to buy your book by adding actions like competitions, draws, etc.


9 Überraschungseffekte auch beim Marketing nutzen

Your readers want to be surprised. Your book will only stand out from the competition when you marketing also tells stories about your book and creates interest by using unusual advertising methods. Plan interesting and unusual marketing actions for the release of your book. Be brave and dare to use innovative formats and marketing ideas. You can read more about this in our article on how to market your book, where we tell you about how to target the right audience and how to put together and effective marketing plan for your book.

10 Some luck is needed


Image: In the end, all you need is a little bit of luck for your book to become a success!

Your book is written and published. The first marketing activities are set into motion. Then all you need is a little bit of luck because this will also help you book to stand out from the mass of new releases. Like many things in life, the success of your book depends on being in the right place at the right time to appeal to the right audience.


We wish you all the best!

Buchanfang schreiben

How do I write a good beginning for my book?

Buchanfang schreiben

Image: A good beginning for your book should start with a first sentence that pulls your readers in!

Do you know that moment? You are in your favourite book shop and open a book because the cover appealed to you. It is a spontaneous action. Of course, you go straight to the first page and read the first sentence, maybe even the whole first page – … and then immediately put the book aside again. The beginning of the book is boring and meaningless? It is a catastrophe if you reader had such thoughts when opening your new book… What can you do to immediately grab the readers’ attention on the first page of your own story? In the ideal case, it is your very first sentence that draws the readers in and tempts them to devour your book right on the spot.

This blog article will show you what you need to be aware of if you want to pull readers in right from the start by offering a great beginning that creates emotions and convinces readers that your book is the right choice for them.


It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.

-Charles Dickens, A Tale of Two Cities (1859)

If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.

  1. D. Salinger, The Catcher in the Rye (1951)
  2. In a hole in the ground there lived a hobbit.

    J.R.R. Tolkien, The Hobbit (1937)

But what is the secret behind these sentences? They are very different from each other – even the length is different, however, each of them creates interest and makes people curious about what will happen next.

1 The beginning of your book: Structure your own story

Buchanfang richtig konzipieren

Image: Your first sentence does not have to be the first thing you write. First focus on creating a structure for your story.

If you plan your own text, you should not attack the first sentence first and spend an eternity on getting it right. As creative as you may be and as many ideas you might have: careful planning should be what comes first if you want to be a successful author. You can only focus on the creative writing work if you have a detailed plan for your story. The perfect beginning for your novel will come later. Before you start writing, you need a structure for your story – from the start to the end. Once that is done, you have a lot more time for creativity.

2 Introduce the setting and characters without firing all your bullets

You will present a part of your whole micro-universe to the reader on page one. Introduce the setting and the characters – in an entertaining, lively, and interesting way so that the reader immediately gets taken to the place of action and wants to learn more about the protagonist. During the introduction of characters, you create interest by keeping it short instead of going on and on about their traits, looks, ideas, etc.

You should not give everything away on the first page. Less is more. An exciting beginning thrives on gaps and some mystery. Focus on quirks, rough edges or even deficits of your characters to make your readers curious. It is important that you create a connection to the readers right from the start. Readers have to be able to walk in the characters’ shoes or at least find them inspiring or engaging. Before you start writing, ask yourself why that character in particular might interest your readers, i.e. what kind of connection there could be between the character and the reader, or which aspect of the character might be particularly interesting to the reader.

Don’t reveal everything about the character and the setting right away. Show your readers only as much as needed to create interest. Don’t use all your ammunition too soon.

3 Hint at the central conflict right at the start

Zentraler Konflikt im Buch

Image: The central conflict should always be hinted at as early as possible.

A good novel creates excitement right from the start by briefly hinting at the main conflict at the beginning of the book, preferably on the first page. This is how you grab your readers, pull them into the story and take them on a journey they don’t want to have interrupted! It works well if you can introduce a riddle, a secret or a problem that needs solving right from the start.

This works well for Tolkien, whose readers immediately want to know what a Hobbit is!

Readers should ask themselves questions about the plot, the characters, and/or the setting right away. If they have no questions, they will not be motivated to keep reading.

Turn your readers into detectives who want to find out the answers to the questions. Make them want to find out what happens – this is not only limited to mystery novels.


4 In media res – start right in the middle

Buchanfang Handlung einsteigen

Image: By beginning “in media res”, you can create excitement right from the start of your novel.

A good method to create excitement at the beginning of your novel is to begin “in media res”. This means that you do not gently lead your readers to the story by creating an arc of suspense. You will jump right into the action. Your readers won’t have time to breathe.

In the times of the internet, mobiles and so on, the attention span of readers is sadly not any longer the same as during the times of Shakespeare or even Tolkien. Readers can choose from a real flood of books and other activities these days. You need to convince them that your book is worth their attention right from the start, preferably on page one.

Set your hero on the path towards the tragedy or central conflict right from the start and expose him or her to a dramatic scene or action. This does not only challenge your protagonist but also the fantasy of your reader. You will then have your reader right where you want him or her: glued to the pages of your book.

5 Set the mood

Buchanfang Stimmung

Bild: Erschaffen Sie in Ihrem Roman eine Stimmung, aus der Ihre Leser nicht mehr auftauchen wollen.

If you don’t want your readers to even think about leaving the world of your book, you need to set the mood right from the first page. Create a mood that makes your readers want to read on. You can already set the mood with the first sentence if you do it right. You can create expectations, excitement, and feelings that immediately create a connection between the readers and the text. Think about what kind of mood you want to set and how you want to set it before you start writing. It is helpful to build a list with vocabulary and adjectives that can help to create a specific mood before you start writing.


6 Create emotions or sometimes even provoke

Emotions are the end-all and be-all for the first page of a book. Only when you readers are emotionally moved with the lecture of your book from the start, will you make sure that they will stick to reading it. Most people want to live in harmony and without conflict, but it is a different story when it comes to a good book. Harmony and peace aren’t exciting. There needs to be conflict and adventure. Don’t shy back from provoking your readers. They will appreciate being challenged and stimulated. This will keep them interested in your story. Why do you think the press talked so much about “Shades of Grey”? Maybe because reading this book provoked people and had many different opinions and views as a result.


7 Keep calm: Don’t despair because of your first sentence

Nicht am ersten Satz verzweifeln!

Image: Don’t be stressed by your first sentence. It will come to you while you are writing your book.

Of course, a genius, attention-grabbing first sentence will immediate glue your readers to the pages. But you mustn’t only rely on a great first sentence when it comes to the writing of your story. The first sentence can grab readers and motivate them to read on, but the rest of the novel is just as important. So don’t despair if you do not find the ideal first sentence right away. Don’t let the search for it run you right into a writer’s block! Don’t let the lack of the perfect first line stop you or cause you panic. Simply start writing and return to the beginning later on. It is often a lot easier to write the perfect beginning once the whole book is finished!


Overview of photo stock databases

Do you want to use one of tredition’s cover templates or create your own book cover from scratch? Then you will most likely also be on the lookout for suitable photo material. There are a variety of databases online that have a large selection of photos and images to choose from. Some of the databases you need to pay for, others have a limited amount of free stock photos available (the danger here is that someone else might be using the same photo for his/her own book). Today, we would like to introduce some of the best photo databases to you.

Before we begin, an important note: Every time you use a photo on your book cover or inside your book (no matter whether it is a free download or you paid for it), you need to check the private and commercial usage rights for each individual photo. If there are any doubts, it is better to contact the photo database or the actual copyright owner of the photo. The advantage: Many photo databases work like communities and getting in touch with the photographer should not be a big problem.


  • One of the largest and best known online databases for photos. According to their website, there are over 65 million photos and images you can use.
  • Fotoalia has a user-friendly search function: you can simply search by keywords or apply additional search filters, e.g. search by size, price, color, with or without people.
  • You have to pay for all photos on this website. You don’t have to pay for a subscription though. You can buy individual photos for a one-off cost. You have the following options:
  • Buy credits: this is the most flexible option. You buy a certain amount of credits and can use them to purchase photos. Credits are valid for one year.
  • Monthly pack: If you have an exact number of images you need, then this is a good option. The smallest pack starts with 10 medium or 5 XXL pictures. If you do not use up all images in one month, you will be able to use them the following month. Be aware of the fact that you need to cancel your monthly plan at least 48 hours before the next billing period.
  • Daily subscription: This option won’t be relevant for most authors because it is aimed at people who need a large amount of photos every single day (starting with 25 photos per day).


Getty Images

  • Getty Images is an US-American business with an immense selection of photos and images. According to Wikipedia, there 80 million still images and illustrations and more than 50,000 hours of stock film footage (useful if you think of making a book trailer) to be found on this website.
  • Getty Images was the first business to offer licensed images online.
  • The price of images can be shown in a variety of currencies, e.g. British pounds, US Dollars, New Zealand Dollars, Euro, and more.
  • There are royalty-free and RM (rights-managed) photos on this website.
  • If you use RF images, you pay once and can use them as often as you want without any additional costs.
  • If you use RM images, there will be certain restrictions about how you can use them. Often there is also a time limit attached, and sometimes you will only be able to display RM images within certain geographical limits.



  • The Canadian photo stock company iStock has been a 100% subsidiary of Getty Images since 2006 and offers royalty-free photos, illustrations and sketches.
  • Authors who only need one or the other photo would be best off if they bought single credits. iStock offers various packages starting at 1 credit for £7 / $9. The more credits you buy, the lower the price of individual credits will be.



  • Over 770.000 free images to choose from
  • The images you find on Pixabay have the great advantage that you can basically do with them what you want. You don’t even have to attribute them, i.e. you don’t have to give credit to the photographer (though giving credit is just a matter of being polite). You can even change the photos, i.e. edit them to suit your needs.
  • Links to Shutterstock images are also on the site – but those lead to images you need to pay for. These links and donations are how Pixabay finances itself.



  • Over 100 million images to choose from, all photos need to be paid for. According to the website, over 80.000 new files are added each week.
  • Shutterstock has a very user-friendly interface and search function which makes finding the right picture very easy.
  • Shutterstock has a variety of plans to choose from. Most authors will find the basic image packs relevant to their needs. They include either 5 or 25 images. If you need more, you can choose a yearly or monthly professional plan (350 or 750 images per month) or even create a team account if more than one person needs access to the account.
  • Shutterstock also offers music and video footage for an additional cost. This might come in handy if you would at some stage like to create a trailer for your book.
  • Shutterstock was founded in 2003.



  • While Stocksnap can’t show off with 100 million images, it offers a free service to its users.
  • You can use the images from this website for free, you can edit them, and do with them what you want without having to credit the photographer.
  • You can easily search by using the search box. Just write your keyword into the box and you’ll find some images you can use without asking for permission first.
  • A few hundred new images are added every single week.



  • This website is still relatively young and does not offer as many images as other sites, but the photos you can find on Unsplash are of incredibly good quality, and the big plus: they cost you nothing.
  • Only HD photos are uploaded to this website.