Consumers make over 90 percent of purchasing decisions unconsciously based on emotions. Marketing experts have found this to be the case. And emotions are strongly aroused via visual stimuli. While the key selling point of your book remains a great story, how the book and its cover are designed creates an initial incentive for your reader to pick it up in the first place.
The first page of the book is not the first page of the text. When you open a book, the very first thing you see is the bastard title. But what is that and what is the structure of a book before it starts with the actual content?
A book lives from strong content. But if there is a lack of correct book typesetting, this content does not come into its own and the book looks unprofessional. But what is behind the term "book typesetting" and how should a book be structured?
The blurb only has a few lines. After you've written a novel with hundreds of pages, that shouldn't be too hard, right? But be careful: you shouldn't underestimate the blurb for your book. After the cover, it's the first thing your readers will see before they decide to buy your book - or not.
The book cover is your book's calling card, centerpiece, and flagship. The book cover makes the reader linger on the book or not, it inspires or deters, it fascinates or bores. A few seconds decide whether a reader will take a closer look at your book. We show you how to generate this attention.