Over 90,000 new books are published in Germany every year. How do you manage to stand out from the crowd? To market a book successfully, you need to be able to describe your target group very well. This allows you to target your readers specifically via various advertising channels online and offline. Regular, complementary advertising measures are the most effective.
Whether in the book trade, in online shops or in your marketing activities: In order to make yourself "tangible" for your target group, meaningful information about you as an author is indispensable. But what should you look for when writing a CV?
You've published your book and it's already available in stores? Don't forget to take care of your author page on Amazon, too. This "signboard" can draw readers to your other books when they browse.
Despite the lull in the book market, the number of visitors to author readings is developing positively: according to Statista, in 2015 there were around 10.53 million people in the German-speaking population aged 14 and over who were interested in attending readings. So a reading can be a chance for you to get to know your audience and market your book.
In addition to marketing measures on social media platforms, the classic book recommendation in the press is also an important tool to make you and your book better known. To reach journalists, you need a press release. But how do you actually write something like that and to whom?
LovelyBooks is aimed at readers who not only want to read, but also talk about the books. In addition to reviews, it is especially about the exchange with friends and reading acquaintances and also the contact directly with the author. But what options are there to become active as an author on the platform?
The book fairs in Leipzig and Frankfurt mark the highlights in the calendar of the book and media industry. For authors, they are ideal for direct exchange with readers. How could you organise your visit to the fair and is a fair suitable for your marketing? And under what circumstances should you forgo a trade fair appearance?
A large proportion of internet users are on social networks - including your readers. That's why you shouldn't neglect your marketing on social media channels. But how can you use Facebook for authors? Which measure is best suited depends on what and for whom you write.
Book recommendations on book blogs are increasingly influencing the sales of a title. In addition to traditional press work, marketing via blogs is now not to be underestimated. But how do you get a book blogger to report on your title? We show you why it's worth considering a book blog.
It's all well and good to refer to your own book on social networks with a link. But a real incentive to buy is not connected with it. Using stories to make your book and you as an author interesting and tangible - that's storytelling. And that's how you arouse the interest of your customers and convince them to buy your work.
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