Advertising & Marketing

Book marketing tredition

How can you successfully market your book?

Over 90,000 new books are published in Germany every year. How do you manage to stand out from the crowd? To market a book successfully, you need to be able to describe your target group very well. This allows you to target your readers specifically via various advertising channels online and offline. Regular, complementary advertising measures are the most effective.

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Author Reading

How do I organize an author reading? - Tips for a successful event

Despite the lull in the book market, the number of visitors to author readings is developing positively: according to Statista, in 2015 there were around 10.53 million people in the German-speaking population aged 14 and over who were interested in attending readings. So a reading can be a chance for you to get to know your audience and market your book.

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Press Release

How to write a press release about your book

In addition to marketing measures on social media platforms, the classic book recommendation in the press is also an important tool to make you and your book better known. To reach journalists, you need a press release. But how do you actually write something like that and to whom?

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How to use LovelyBooks successfully as an author

LovelyBooks is aimed at readers who not only want to read, but also talk about the books. In addition to reviews, it is especially about the exchange with friends and reading acquaintances and also the contact directly with the author. But what options are there to become active as an author on the platform?

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