The book fairs in Leipzig and Frankfurt mark the highlights in the calendar of the book and media industry. For authors, they are ideal for direct exchange with readers. How could you organise your visit to the fair and is a fair suitable for your marketing? And under what circumstances should you forgo a trade fair appearance?
LovelyBooks is aimed at readers who not only want to read, but also talk about the books. In addition to reviews, it is especially about the exchange with friends and reading acquaintances and also the contact directly with the author. But what options are there to become active as an author on the platform?
Whether in the book trade, in online shops or in your marketing activities: In order to make yourself "tangible" for your target group, meaningful information about you as an author is indispensable. But what should you look for when writing a CV?
Book recommendations on book blogs are increasingly influencing the sales of a title. In addition to traditional press work, marketing via blogs is now not to be underestimated. But how do you get a book blogger to report on your title?
A writing competition offers still unknown authors the chance to present their own texts and reach a larger audience or to try out different text genres. Genre competitions in particular, which specialise in crime fiction, science fiction or fantasy, often offer a good opportunity for self-publishers.
You've published your book and it's already available in stores? Don't forget to take care of your author page on Amazon, too. This "signboard" can draw readers to your other books when they browse.
The Goodreads reading community is one of the most important recommendation platforms for books. Goodreads users can create their own catalogs or reading lists of favorite books on the platform and give star ratings to books. This promotes the visibility and findability of your books. Reviews on reading communities can help you generate more sales in the long run.
It's all well and good to refer to your own book on social networks with a link. But a real incentive to buy is not connected with it. Using stories to make your book and you as an author interesting and tangible - that's storytelling. And that's how you arouse the interest of your customers and convince them to buy your work.
Finally, your book that you've been working on for months, maybe years, is out. And now? Only a few sales ripple in, even after weeks or months. What could be the reason? To find out, allow for self-criticism and criticism from others, and examine your book closely. Is it really good enough or has it missed its target audience? Or can you improve the marketing?
Despite the lull in the book market, the number of visitors to author readings is developing positively: according to Statista, in 2015 there were around 10.53 million people in the German-speaking population aged 14 and over who were interested in attending readings. So a reading can be a chance for you to get to know your audience and market your book.