Book Blog

Convincing book bloggers - How to get your book featured on a book blog

Book recommendations on book blogs are increasingly influencing the sales of a title. In addition to traditional press work, marketing via blogs is now not to be underestimated. But how do you get a book blogger to report on your title?

The importance of book blogs - book bloggers as multipliers for authors

Although many people still prefer paper, when it comes to gaining information, they are turning less and less to classic print magazines. The sales figures for print media are steadily declining. In contrast, digital formats are on the rise. Online magazines, blogs and social media have become an integral part of our daily lives. They are also becoming increasingly important for book readers.

Book blogs offer readers a decision-making aid with their book recommendations. According to the survey, 19 percent of Internet users have already Statista stated in a survey that they use the recommendations of bloggers and influencers as a decision-making aid when buying products. Age also plays an important role here: the younger, the greater the shift to the Internet. Among young people between 16 and 19, the share was as high as 46 percent. So if your readers are spending more time online and using blogs, forums, and social media channels, you should definitely think about a Marketing Thinking about book bloggers.

The fact that the classic feuilleton is losing its influence more and more is also due to the fact that blogs are more approachable - a reader like you and me. Also for Publishers book blogs are now an important element in their marketing work. Because bloggers are considered multipliers and influencers. They have a decisive influence on buyers. In return for a book review in influential blogs, bloggers receive free review copies, event invitations and other goodies from publishers or service providers. tredition also offers free copies to bloggers. So far, 16 percent of all tredition authors say they rely on blog advertising for their marketing. Start thinking early on whether this is an option for your book, and if so, how you're going to introduce your book to bloggers.

What distinguishes bloggers from journalists?

As an author, you have the opportunity to have your book reviewed, for example, in the classic newspaper or on a book blog. Bloggers run a so-called weblog, which is dedicated to a specific topic. In it, especially in book blogs, the opinion of the blogger is the focus. In the book industry, a huge number of book blogs have been established in recent years. Some have focused on certain book genres and offer mainly for readers of, for example, fantasy, Children's books or Thrillers a platform. With articles and reviews on books, they offer an alternative to the book reviews in the classic feuilleton.

It is not only the reach that differs from that of the classic newspaper - there are book bloggers with a small number of followers as well as those with a large number - but also the text form in which they package their recommendation. While journalists in classic newspapers approach articles based on facts and as objectively as possible and have to adhere to the formalities of the relevant medium, bloggers are much freer. Their own opinion about the book is the focus of the book blog and is less formal. The spectrum of the review can range from a very euphoric laudation of a book to a complete slating.  

Is my book suitable for blog marketing?

Whether blog marketing is worthwhile for your book and whether you can gain readers with it depends on your target group. With a blog recommendation, you can achieve an enormous reach - if your readers hang around online. If your audience hangs out online, on social media channels and on blogs, blog marketing can complement your marketing.

Before you approach the first bloggers, you should ask yourself the following questions: Do your genre, writing style, design, and layout of your book appeal to an Internet-savvy or tech-savvy audience, or is the book aimed more at a conservative audience that prefers traditional print advertising or is in the Bookshop ...for the latest novelties? Does your book fall into the genres of science fiction, fantasy, young adult, or mystery? These genres are particularly popular with genre blogs. Or maybe your book is even dedicated to a specific niche topic? Then a placement in a specifically targeted blog may be interesting for you.

By the way, most bloggers spread their reviews and articles not only on their own blog, but also on other social networks and in book communities like LovelyBooks.

Your blog marketing strategy

Quickly send a mass email to the entire mailing list and it rains reviews and praise. It's not that simple. Even though bloggers are always on the lookout for interesting titles, they get numerous requests. If these seem unprofessional and you can see that they have been sent impersonally and probably to countless other bloggers, this quickly has a negative effect.

The right way to deal with bloggers

When it comes to placement on a book blog, you'll have to do things a little differently than you would for a Press Release. Bloggers are more approachable than journalists and therefore require a different approach. Instead of generic standard emails, bloggers expect an individual approach. You should also inform yourself in advance about the blog and its focus and include why this particular book blog fits your book. Unlike traditional newspapers, bloggers usually prefer informal communication. If you are unsure, click through different blog articles and find out what the basic tone is and how the blogger addresses his fan base.

How do I find the right book blog for my book?

There are now numerous book blogs with a wide variety of focuses. If you want one or more of them to present your book, write a review or even conduct an interview with you, approach them yourself and don't wait for them to become aware of your book on their own. Make sure, however, that you introduce yourself to the right bloggers, to whom your work also fits. 

Do some research in book communities and social networks to find bloggers who are active in your genre or topic. A good way to search is to enter your topic and the word blog into a search engine, for example "yoga + blog". Through the results, you'll find your first contacts in that field. You can start with this while you are still writing. Build up contacts and a mailing list that you can contact as soon as your book is ready for review. Record the contact details of the blog and its orientation in an Excel spreadsheet, for example.

How do I write to a book blogger?

Once you've found the right blogs for your book, the next step is to get them excited about your work with an individual and professional cover letter. Before you bombard them with all your material, you should ask in advance whether there is any interest in a book presentation. Even if the application is structured similarly to a press release, a different basic tone applies to bloggers and they expect a more personal contact. Therefore, don't send mass emails, but show that you have read up on the blog content. If the blogger notices that you have not dealt with his page and he has received the same mail as numerous others, your message will quickly end up in the trash.

Introduce yourself and your book briefly in the cover letter and also describe how you came to the blog and why your book fits in well with it. Be as individual as possible to the blogger, then the chances are higher to be considered among the numerous emails. You can send a press release, an author photo and the cover of the book in the attachment.

You can also exchange ideas with other authors about their dealings and experiences with book bloggers. Maybe you will learn one or two helpful tips or avoid mistakes. As with all marketing activities around your book, you should plan enough time for blog marketing. Diligent work will eventually be rewarded with book recommendations and reviews, which will further increase your sales.

Engage bloggers through added value

Bloggers receive numerous submissions and book reviews every day. Since most of them run their blog as a hobby, very few have time to review every book they receive. Therefore, you should stand out with your book launch to get a book recommendation on the blog. If you don't want to be one of many, you should get creative. Even a witty or creatively designed cover letter can pique the blogger's interest. In addition to a free review copy, offer him or her a print copy or a copy of the book, depending on the blogger's wishes. eBook - additional incentives to take a closer look at your book.

Joint collaborations such as book giveaways or competitions as well as author interviews can make you more interesting for bloggers. This way, a blogger also benefits from getting to know you and your book better. Be sure to highlight such incentives, just as you would if your work has already sold many copies or been reviewed in the press. You should mention this in your cover letter. You can also offer exclusive content to individual blogs that you particularly like. Perhaps an author interview in advance, a text excerpt for their website or a blog tour.

But definitely make sure bloggers get free review copies. Tredition also provides review copies free of charge. Bloggers can always contact tredition via presse@tredition.de to ask for a free book shipment.

The follow-up

Journalists and bloggers are busy. Sometimes it can happen that your book announcement is forgotten in the hectic daily editorial routine. Therefore, it is advisable to follow up after a few weeks to see if there is interest in the book. But be careful: this can also get on your nerves quickly. Don't ask immediately after the first letter. As a rule, this does not go down well.

The own blog

In addition to approaching external blogs, you can also consider whether your own blog is a suitable marketing tool for your book promotion. Around eight percent of all tredition authors use their own blog for marketing purposes. Your own blog can offer you a platform to publish further information about you and your books in addition to your book publication and to build up an author brand. Especially insights into the author's life and background information about your writing or the topic of your book can be exciting additional information for readers. If you feel like providing your community with new content on a regular basis, a blog can be a great option to support your marketing. Whether you're reporting on your research, announcing a reading, or a new review of yours has appeared in the press, just like on your social media channels, you can post this content on your blog. Conversely, you should share new blog articles on social media to draw attention to them.

One successful example of community maintenance is tredition author Albert Warnecke. With his non-fiction book "Finanzwesir 2.0" he regularly posts on the blog The Financial Vizier and has become a popular financial expert within a few years. But don't underestimate the time you need to regularly create new content and publish it on the blog. Only if it is updated again and again, it will remain interesting for the readers.

Besides the added marketing effect, having a blog will give you a regular writing routine. This can also help you with your other texts and so you can avoid having a Writer's Block to develop.

Conclusion

Bloggers are the ideal multipliers for you as a book author when promoting if your reading audience uses blogs and social media. By posting a book review on a blog, you can quickly reach a large reading audience. Many readers now place a high value on influencer opinions and a review on a blog can influence their buying decision. To get bloggers interested in your book, be sure to reach out to them personally. Even during the writing process, you can get in touch with them through book communities and social media to convince them of your book. You will be especially successful if you contact them individually and not with mass emails and show them the added value of working with you as an author. A well-prepared cover letter and creative cooperation offers can help you to inspire a blogger for your book. Be aware, however, that bloggers share unfiltered and honest opinions about the books they review. If the review is negative, don't fret. You can learn a lot from it for your future writing. But if the feedback is positive, don't forget to share it on your social media channels.

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