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Storytelling
Advertising & Marketing

Storytelling in book marketing - how to inspire buyers with stories

It's all well and good to refer to your own book on social networks with a link. But a real incentive to buy is not connected with it. Using stories to make your book and you as an author interesting and tangible - that's storytelling. And that's how you arouse the interest of your customers and convince them to buy your work.

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Why isn't my book selling
Advertising & Marketing

Why isn't my book selling?

Finally, your book that you've been working on for months, maybe years, is out. And now? Only a few sales ripple in, even after weeks or months. What could be the reason? To find out, allow for self-criticism and criticism from others, and examine your book closely. Is it really good enough or has it missed its target audience? Or can you improve the marketing?

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Goodreads
Advertising & Marketing

Become an author on Goodreads - How to get started on the reading community

The Goodreads reading community is one of the most important recommendation platforms for books. Goodreads users can create their own catalogs or reading lists of favorite books on the platform and give star ratings to books. This promotes the visibility and findability of your books. Reviews on reading communities can help you generate more sales in the long run.

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Create a book trailer with tredition
Advertising & Marketing

Film off - How easy it is to create your book trailer

Learn in our blog post how you can use audiovisual content to present your book in an impressive way to attract readers and make your book better known. We explain when a book trailer complements your marketing. Also learn how you can create a book trailer yourself or find experts for video production.

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Writing Contest
Advertising & Marketing

Writing contests - How to participate

A writing competition offers still unknown authors the chance to present their own texts and reach a larger audience or to try out different text genres. Genre competitions in particular, which specialise in crime fiction, science fiction or fantasy, often offer a good opportunity for self-publishers.

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Blurb
Book Design & Tools

How to formulate a powerful blurb

The blurb only has a few lines. After you've written a novel with hundreds of pages, that shouldn't be too hard, right? But be careful: you shouldn't underestimate the blurb for your book. After the cover, it's the first thing your readers will see before they decide to buy your book - or not.

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