The blog.

A large proportion of internet users are on social networks - including your readers. That's why you shouldn't neglect your marketing on social media channels. But how can you use Facebook for authors? Which measure is best suited depends on what and for whom you write.

Book recommendations on book blogs are increasingly influencing the sales of a title. In addition to traditional press work, marketing via blogs is now not to be underestimated. But how do you get a book blogger to report on your title? We show you why it's worth considering a book blog.

It's all well and good to refer to your own book on social networks with a link. But a real incentive to buy is not connected with it. Using stories to make your book and you as an author interesting and tangible - that's storytelling. And that's how you arouse the interest of your customers and convince them to buy your work.

Finally, your book that you've been working on for months, maybe years, is out. And now? Only a few sales ripple in, even after weeks or months. What could be the reason? To find out, allow for self-criticism and criticism from others, and examine your book closely. Is it really good enough or has it missed its target audience? Or can you improve the marketing?

The Goodreads reading community is one of the most important recommendation platforms for books. Goodreads users can create their own catalogs or reading lists of favorite books on the platform and give star ratings to books. This promotes the visibility and findability of your books. Reviews on reading communities can help you generate more sales in the long run.

Learn in our blog post how you can use audiovisual content to present your book in an impressive way to attract readers and make your book better known. We explain when a book trailer complements your marketing. Also learn how you can create a book trailer yourself or find experts for video production.

With a signed book you create a very individual memory for your readers. With a book signing, you not only have the opportunity to exchange ideas with your readers, but you also give them a special souvenir at the same time. But what do you as an author have to consider when signing your books?

A writing competition offers still unknown authors the chance to present their own texts and reach a larger audience or to try out different text genres. Genre competitions in particular, which specialise in crime fiction, science fiction or fantasy, often offer a good opportunity for self-publishers.