Social Media for Authors - How to use Facebook for your Marketing
A large proportion of internet users are on social networks - including your readers. That's why you shouldn't neglect your marketing on social media channels. But how can you use Facebook for authors? Which measure is best suited depends on what and for whom you write.
Half-title, title and imprint - how to design the first pages of your book
The first page of the book is not the first page of the text. When you open a book, the very first thing you see is the half title. But what is that and what is the structure of a book before it starts with the actual content?
Convincing book bloggers - How to get your book featured on a book blog
Book recommendations on book blogs are increasingly influencing the sales of a title. In addition to traditional press work, marketing via blogs is now not to be underestimated. But how do you get a book blogger to report on your title? We show you why it's worth considering a book blog.
Storytelling in book marketing - how to inspire buyers with stories
It's all well and good to refer to your own book on social networks with a link. But a real incentive to buy is not connected with it. Using stories to make your book and you as an author interesting and tangible - that's storytelling. And that's how you arouse the interest of your customers and convince them to buy your work.
Why isn't my book selling?
Finally, your book that you've been working on for months, maybe years, is out. And now? Only a few sales ripple in, even after weeks or months. What could be the reason? To find out, allow for self-criticism and criticism from others, and examine your book closely. Is it really good enough or has it missed its target audience? Or can you improve the marketing?
Become an author on Goodreads - How to get started on the reading community
The Goodreads reading community is one of the most important recommendation platforms for books. Goodreads users can create their own catalogs or reading lists of favorite books on the platform and give star ratings to books. This promotes the visibility and findability of your books. Reviews on reading communities can help you generate more sales in the long run.
Film off - How easy it is to create your book trailer
Learn in our blog post how you can use audiovisual content to present your book in an impressive way to attract readers and make your book better known. We explain when a book trailer complements your marketing. Also learn how you can create a book trailer yourself or find experts for video production.
Binding a book - All types of binding explained simply
You've finished writing your book, taken care of the cover and typesetting, and now you can't wait to hold it in your hands between two covers? Then the only question is which method you want to use to bind it.
Signing your book the right way - How to create a successful book signing event
With a signed book you create a very individual memory for your readers. With a book signing, you not only have the opportunity to exchange ideas with your readers, but you also give them a special souvenir at the same time. But what do you as an author have to consider when signing your books?
Book Printing and Binding - How to easily print your hardcover and paperback book
Before you can hold your book in your hands, it has to be printed. And for that, you not only need to think about how the finished book should look, but also what services you expect from the print shop. What decisions need to be made before the book is printed and how do you choose the right provider?
Writing contests - How to participate
A writing competition offers still unknown authors the chance to present their own texts and reach a larger audience or to try out different text genres. Genre competitions in particular, which specialise in crime fiction, science fiction or fantasy, often offer a good opportunity for self-publishers.
How to formulate a powerful blurb
The blurb only has a few lines. After you've written a novel with hundreds of pages, that shouldn't be too hard, right? But be careful: you shouldn't underestimate the blurb for your book. After the cover, it's the first thing your readers will see before they decide to buy your book - or not.