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Writing Contest
Advertising & Marketing

Writing contests - How to participate

A writing competition offers still unknown authors the chance to present their own texts and reach a larger audience or to try out different text genres. Genre competitions in particular, which specialise in crime fiction, science fiction or fantasy, often offer a good opportunity for self-publishers.

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Amazon author page
Advertising & Marketing

How to diversify your Amazon author page

You've published your book and it's already available in stores? Don't forget to take care of your author page on Amazon, too. This "signboard" can draw readers to your other books when they browse.

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Goodreads
Advertising & Marketing

Become an author on Goodreads - How to get started on the reading community

The Goodreads reading community is one of the most important recommendation platforms for books. Goodreads users can create their own catalogs or reading lists of favorite books on the platform and give star ratings to books. This promotes the visibility and findability of your books. Reviews on reading communities can help you generate more sales in the long run.

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Storytelling
Advertising & Marketing

Storytelling in book marketing - how to inspire buyers with stories

It's all well and good to refer to your own book on social networks with a link. But a real incentive to buy is not connected with it. Using stories to make your book and you as an author interesting and tangible - that's storytelling. And that's how you arouse the interest of your customers and convince them to buy your work.

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Why isn't my book selling
Advertising & Marketing

Why isn't my book selling?

Finally, your book that you've been working on for months, maybe years, is out. And now? Only a few sales ripple in, even after weeks or months. What could be the reason? To find out, allow for self-criticism and criticism from others, and examine your book closely. Is it really good enough or has it missed its target audience? Or can you improve the marketing?

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Book title
Writing Workshop

How your book title grabs readers' attention

Nothing. A new customer or reader knows absolutely nothing about your book when he first sees it in an online shop or bookstore. The first thing he sees and reads is the book title. Only if your book title arouses curiosity, interest and enthusiasm will a potential reader take a closer look at your book. After all, along with the book cover and blurb, the book title is one of the first and most important impressions of a potential book buyer. Find out what makes a really good book title and what options you have to find a meaningful title. You'll also learn why you shouldn't use a book title generator.

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establish a book publishing house
Legal

Starting a publishing company - How to become a successful book publisher

A publishing house can be founded quickly and without major formal hurdles - but in order to run it successfully, there are economic, professional and legal aspects to consider. As a small publisher, you operate within an industry dominated by large publishing houses. What do you have to pay attention to when you want to found a publishing house?

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