Hier schreiben wir Beiträge rund um die Buch- und Self-Publishing-Branche. Parallel bauen wir unseren „Marketing-Hub“ zum Thema „Self-Marketing“.

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Misconceptions about self-publishing

Misconceptions about self-publishing - Am I (k)a real author?

Self-published books are of lower quality. Self-publishers are not real authors. But if it works out, you earn more this way than with a publisher. These and other countless misconceptions about self-publishing circulate the internet and influence the opinion of readers and authors. But which of them is true?

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Self-Publishing USA

Self-Publishing USA - Which marketing leads to success?

Sales of printed books grew 5.2 percent year-over-year in the U.S. in 2020, according to Nielsen Book Scan. How has self-publishing contributed to this? Are American self-publishers one step ahead of us in marketing? And what marketing measures can be implemented in Germany? An insightful analysis of self-publishing in the USA.

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Book marketing tredition
Advertising & Marketing

How can you successfully market your book?

Over 90,000 new books are published in Germany every year. How do you manage to stand out from the crowd? To market a book successfully, you need to be able to describe your target group very well. This allows you to target your readers specifically via various advertising channels online and offline. Regular, complementary advertising measures are the most effective.

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Trade & Distribution

The German book trade - a comprehensive overview for authors

How many stages of the value chain does the book trade comprise? What does the term "cash assortment" mean and what is meant by returns? The book market is characterised by its own industry standards and a large number of market participants. In this article, we will not only explain the systematics and functioning of the individual stages of the value chain. We also look at how current market developments are putting the individual industry players under economic pressure. It is indispensable for authors to understand how the book trade works and its special characteristics in order to be able to make promising decisions for their own book publication.

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