How a book publisher works - What every author should know about publishing practice
Trend sense and economic foresight are the hallmarks of a successful book publisher. You should also have these qualities as a self-publisher. But how does a book publisher work, what does the publishing industry in Germany look like at the moment and how will it develop in the future?
Self-publishing in the book trade - How to get your own book in the shop window
Your own book is available in the bookstore around the corner or even at a large chain store - this is not only a dream come true, but also increases the sales opportunities enormously. However, many self-publishing services do not allow you to achieve this goal. How does your book get a chance to be included in booksellers' assortments?
Metadata - Without it your book is not findable
The easiest way to find a book is if the reader knows the title, author name or ISBN. But other terms and information can also be helpful to find a book. And these are the metadata.
Amazon KDP or tredition? - How you can decide based on 6 criteria
Whether you want to publish your book via tredition or Amazon KDP depends on your needs and wishes. What are the differences between the two self-publishing providers and which one suits you and your book best? Find out in this article.
Misconceptions about self-publishing - Am I (k)a real author?
Self-published books are of lower quality. Self-publishers are not real authors. But if it works out, you earn more this way than with a publisher. These and other countless misconceptions about self-publishing circulate the internet and influence the opinion of readers and authors. But which of them is true?
Self-Publishing USA - Which marketing leads to success?
Sales of printed books grew 5.2 percent year-over-year in the U.S. in 2020, according to Nielsen Book Scan. How has self-publishing contributed to this? Are American self-publishers one step ahead of us in marketing? And what marketing measures can be implemented in Germany? An insightful analysis of self-publishing in the USA.
How can you successfully market your book?
Over 90,000 new books are published in Germany every year. How do you manage to stand out from the crowd? To market a book successfully, you need to be able to describe your target group very well. This allows you to target your readers specifically via various advertising channels online and offline. Regular, complementary advertising measures are the most effective.
The German book trade - a comprehensive overview for authors
How many stages of the value chain does the book trade comprise? What does the term "cash assortment" mean and what is meant by returns? The book market is characterised by its own industry standards and a large number of market participants. In this article, we will not only explain the systematics and functioning of the individual stages of the value chain. We also look at how current market developments are putting the individual industry players under economic pressure. It is indispensable for authors to understand how the book trade works and its special characteristics in order to be able to make promising decisions for their own book publication.
Paperback, softcover and co. - do you know the subtle differences?
Bound, paperback, softcover - there are numerous ways to make a book a book. But what do the different terms mean and how does a paperback or softcover differ from a paperback? Why are there different types of editions and which is best suited for your book?
Print on demand - your book available quickly and without financial risk
Publishing your own book - in the past, that was only possible with a publisher or with correspondingly high printing costs. Print on demand makes it possible to hold your book in your hands and sell it for as little as one copy.
The perfect author profile - how to make yourself come alive as a writer
Whether in the book trade, in online shops or in your marketing activities: In order to make yourself "tangible" for your target group, meaningful information about you as an author is indispensable. But what should you look for when writing a CV?
Author's rights - What rights and obligations do I have as an author?
Imprint, title protection, copyright - as an author there is a whole range of rights and obligations that you need to think about when you want to publish a book. What do you have to pay attention to before, during and after your publication?