Most read

Self-Publishing
Publication

Self-publishing 2021: Everything authors should know

Self-publishing is the most dynamic segment in the book market. Every year, more and more authors decide to publish their book in self-publishing. Currently, the number of new self-publishing publications is growing by about 25% each year in the German-speaking market. In this comprehensive guide, you can read how you cannot leave your success in self-publishing to chance.

Read more ⟶
Book marketing tredition
Advertising & Marketing

How can you successfully market your book?

Over 90,000 new books are published in Germany every year. How do you manage to stand out from the crowd? To market a book successfully, you need to be able to describe your target group very well. This allows you to target your readers specifically via various advertising channels online and offline. Regular, complementary advertising measures are the most effective.

Read more ⟶
Publish a book tredition
Publication

Publishing a book in 2021 - 3 steps to book success

This guide will give you expert answers to all your questions about book publishing and the book market: from finalising your content and cover to choosing the right publishing channel and marketing your published book. In principle, anyone can publish a book. It is only important to know some basic rules of book publishing in order to publish a professional and successful book.

Read more ⟶
write a book
Writing Workshop

How do I write a good book? - The 12 most important adjusting screws

There's no magic formula, but: professionalism and craft can help you. How do you write a book with authentic characters and an engaging plot? Looking for tips on what makes your genre special, how to find an appropriate book title, or how to avoid writer's block? Plan and write a book step by step from idea to publication.

Read more ⟶
establish a book publishing house
Legal

Starting a publishing company - How to become a successful book publisher

A publishing house can be founded quickly and without major formal hurdles - but in order to run it successfully, there are economic, professional and legal aspects to consider. As a small publisher, you operate within an industry dominated by large publishing houses. What do you have to pay attention to when you want to found a publishing house?

Read more ⟶
Design your own book
Book Design & Tools

Designing a book yourself and delighting readers at first sight

Consumers make over 90 percent of purchasing decisions unconsciously based on emotions. Marketing experts have found this to be the case. And emotions are strongly aroused via visual stimuli. While the key selling point of your book remains a great story, how the book and its cover are designed creates an initial incentive for your reader to pick it up in the first place.

Read more ⟶
become an author
Publication

Become an author - The most important tips for writing and publishing

Simply sitting at a desk, in a café or in nature and creating your own worlds and characters on your laptop or a simple sheet of paper. Becoming an author is much more than just putting words in the right order. How can you publish your finished book and what are the tax implications? And when do you become a real author?

Read more ⟶
Booksellers
Trade & Distribution

The German book trade - a comprehensive overview for authors

How many stages of the value chain does the book trade comprise? What does the term "cash assortment" mean and what is meant by returns? The book market is characterised by its own industry standards and a large number of market participants. In this article, we will not only explain the systematics and functioning of the individual stages of the value chain. We also look at how current market developments are putting the individual industry players under economic pressure. It is indispensable for authors to understand how the book trade works and its special characteristics in order to be able to make promising decisions for their own book publication.

Read more ⟶

Newest articles

Best font
Book Design & Tools

What is the best font for my book?

At the latest when your story is finished typing and you want to get your book into a readable form, the question arises: Which font should I use? If you're self-publishing your book, you can't avoid this consideration.

Read more ⟶
Taxes for authors
Legal

Self-employed as an author - and how does it work with taxes and insurances?

Being your own boss, arranging your own working hours, making a living from writing - that's what many authors wish for. Combined with other freelance activities such as journalism or coaching, this is possible. But what bureaucratic challenges do you face if you want to become self-employed? We clarify all questions about taxes for authors.

Read more ⟶
Self-publishing or publishing house
Publication

Self-publishing or publishing - Which way suits your manuscript?

To hold one's own text in one's hands between two book covers - that is the wish of many authors. But how? Should your book be published by a traditional publisher or would you like to take the publication into your own hands and become a self-publishing author? Self-publishing or publishing house - what suits you and your manuscript best?

Read more ⟶
Writing School
Writing Workshop

Writing schools - How you can further your education as a writer

Anyone can write - that's one of the prejudices that authors have to contend with. After all, we learn to read and write in elementary school. But there is a difference between mastering grammar and spelling and captivating writing techniques, emotionally charged formulations and authentic protagonists. To train in this, there are dedicated writing schools.

Read more ⟶
Misconceptions about self-publishing
Publication

Misconceptions about self-publishing - Am I (k)a real author?

Self-published books are of lower quality. Self-publishers are not real authors. But if it works out, you earn more this way than with a publisher. These and other countless misconceptions about self-publishing circulate the internet and influence the opinion of readers and authors. But which of them is true?

Read more ⟶
Book idea
Writing Workshop

Developing a book idea - 5 strategies for the brilliant idea

Whether in the shower, while jogging or half asleep - rest and distraction tickle out many an unexpected idea. Archimedes, for example, is said to have discovered the principle of buoyancy named after him in the bathtub. Whether you find ideas easy or hard to come by, you can boost your creativity with certain techniques to come up with a brilliant book idea.

Read more ⟶
Self-publishing providers in comparison
Publication

Self-publishing providers in comparison - Find the service provider you trust

Your book is finished and ready for publication - but how? You've already decided against a publisher and in favor of a self-publishing service provider, but the number of providers is large and their services vary. Which one suits you and your book and offers the services you need? We show you what criteria you should look for when comparing self-publishing providers.

Read more ⟶
write a crime novel
Writing Workshop

Writing a crime novel - 8 tips on how to give readers high tension

Almost 35,000 printed crime novels are available on the German book market, according to the Verzeichnis lieferbarer Bücher. By comparison, there are "only" about 20,000 titles in the romance genre. So the competition is fierce if you want to write a crime novel. But how do you write a crime novel that stands out and excites and motivates readers to read on?

Read more ⟶
Pseudonym
Writing Workshop

Publication under a pseudonym - A pen name that fits the novel

There are a few reasons to publish your book under a pseudonym. Maybe another name is better to market or you don't want friends and colleagues to know about your book publication. But how can you find a suitable pen name and what are the disadvantages of a pseudonym in book promotion?

Read more ⟶
Book Fair
Advertising & Marketing

As an author at the book fair - the guide to a successful appearance

The book fairs in Leipzig and Frankfurt mark the highlights in the calendar of the book and media industry. For authors, they are ideal for direct exchange with readers. How could you organise your visit to the fair and is a fair suitable for your marketing? And under what circumstances should you forgo a trade fair appearance?

Read more ⟶