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write a book
Writing Workshop

How do I write a good book? - The 12 most important adjusting screws

There's no magic formula, but: professionalism and craft can help you. How do you write a book with authentic characters and an engaging plot? Looking for tips on what makes your genre special, how to find an appropriate book title, or how to avoid writer's block? Plan and write a book step by step from idea to publication.

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Design your own book
Book Design & Tools

Designing a book yourself and delighting readers at first sight

Consumers make over 90 percent of purchasing decisions unconsciously based on emotions. Marketing experts have found this to be the case. And emotions are strongly aroused via visual stimuli. While the key selling point of your book remains a great story, how the book and its cover are designed creates an initial incentive for your reader to pick it up in the first place.

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establish a book publishing house
Legal

Starting a publishing company - How to become a successful book publisher

A publishing house can be founded quickly and without major formal hurdles - but in order to run it successfully, there are economic, professional and legal aspects to consider. As a small publisher, you operate within an industry dominated by large publishing houses. What do you have to pay attention to when you want to found a publishing house?

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Booksellers
Trade & Distribution

The German book trade - a comprehensive overview for authors

How many stages of the value chain does the book trade comprise? What does the term "cash assortment" mean and what is meant by returns? The book market is characterised by its own industry standards and a large number of market participants. In this article, we will not only explain the systematics and functioning of the individual stages of the value chain. We also look at how current market developments are putting the individual industry players under economic pressure. It is indispensable for authors to understand how the book trade works and its special characteristics in order to be able to make promising decisions for their own book publication.

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Book marketing tredition
Advertising & Marketing

How can you successfully market your book?

Over 90,000 new books are published in Germany every year. How do you manage to stand out from the crowd? To market a book successfully, you need to be able to describe your target group very well. This allows you to target your readers specifically via various advertising channels online and offline. Regular, complementary advertising measures are the most effective.

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Self-Publishing
Publication

Self-publishing 2022: Your path to book success

Self-publishing is the most dynamic segment in the book market. Every year, more and more authors decide to publish their book in self-publishing. Currently, the number of new publications in self-publishing grows every year by about 25% in the German-speaking market, in the USA it is even more than 100%. Here you can learn how to make your book a success in self-publishing.

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become an author
Publication

Become an author - The most important tips for writing and publishing

Simply sitting at a desk, in a café or in nature and creating your own worlds and characters on your laptop or a simple sheet of paper. Becoming an author is much more than just putting words in the right order. How can you publish your finished book and what are the tax implications? And when do you become a real author?

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Publish a book tredition
Publication

Publish book in 2022 - 3 steps to book success

This guide will give you expert answers to all your questions about book publishing and the book market: from finalising your content and cover to choosing the right publishing channel and marketing your published book. In principle, anyone can publish a book. It is only important to know some basic rules of book publishing in order to publish a professional and successful book.

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Newest articles

Making a living from writing
Publication

Is it possible to make a living from writing?

Be an internationally sought-after bestselling author with your own books and live only from writing - you are not alone with this dream. In reality, unfortunately, only a few authors can live off the sales of their books. How much do publishing and self-publishing authors earn and is there any chance at all of making a living from writing?

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Self-publishing providers in comparison
Publication

Self-publishing providers in comparison - Find the service provider you trust

Your book is finished and ready for publication - but how? You've already decided against a publisher and in favor of a self-publishing service provider, but the number of providers is large and their services vary. Which one suits you and your book and offers the services you need? We show you what criteria you should look for when comparing self-publishing providers.

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Imprint book
Legal

How to create the imprint for your book in 5 minutes

In Germany, one thing has to be in the book in any case: the imprint. This is required by law. Because of other laws that don't deal with the imprint. Because someone might think you've harmed him. Insulted him. Stolen his sentences. Then he looks at the imprint of your book and knows immediately who is responsible. It sounds threatening at first. But the opposite is true: A correct imprint in your book protects you from trouble. It can also be typed quickly. This text tells you how to do it in five minutes.

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Amazon author page
Advertising & Marketing

How to diversify your Amazon author page

You've published your book and it's already available in stores? Don't forget to take care of your author page on Amazon, too. This "signboard" can draw readers to your other books when they browse.

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Author Reading
Advertising & Marketing

How do I organize an author reading? - Tips for a successful event

Despite the lull in the book market, the number of visitors to author readings is developing positively: according to Statista, in 2015 there were around 10.53 million people in the German-speaking population aged 14 and over who were interested in attending readings. So a reading can be a chance for you to get to know your audience and market your book.

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Books and genres
Trade & Distribution

Books and genres - how to use them as writing guides

Every book has its genre - it wouldn't be one without it. Why is that? Books are, after all, products of thought. And thinking means breaking new ground. Isn't the genre of books like a well-trodden path?
No, rather important route information. A via ferrata is not a highway, a romance novel not a book of advice. That's why the genre is indispensable for books as a means of orientation. In marketing, but also in the writing process. In this article, you'll learn what book genres are, which ones exist, and how you can use them in your writing.

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Press Release
Advertising & Marketing

How to write a press release about your book

In addition to marketing measures on social media platforms, the classic book recommendation in the press is also an important tool to make you and your book better known. To reach journalists, you need a press release. But how do you actually write something like that and to whom?

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