The blog.
We write for you in the categories
Most read
Authors software comparison - The best writing program for you
We introduce you to the most important writing programs and show you their advantages and disadvantages as well as the costs. This comparison will save you time-consuming research and will help you to quickly find the right writing software for your needs!
How do I write a good book? - The 12 most important adjusting screws
There's no magic formula, but: professionalism and craft can help you. How do you write a book with authentic characters and an engaging plot? Looking for tips on what makes your genre special, how to find an appropriate book title, or how to avoid writer's block? Plan and write a book step by step from idea to publication.
Designing a book yourself and delighting readers at first sight
Consumers make over 90 percent of purchasing decisions unconsciously based on emotions. Marketing experts have found this to be the case. And emotions are strongly aroused via visual stimuli. While the key selling point of your book remains a great story, how the book and its cover are designed creates an initial incentive for your reader to pick it up in the first place.
How a book publisher works - What every author should know about publishing practice
Trend sense and economic foresight are the hallmarks of a successful book publisher. You should also have these qualities as a self-publisher. But how does a book publisher work, what does the publishing industry in Germany look like at the moment and how will it develop in the future?
Book Printing and Binding - How to easily print your hardcover and paperback book
Before you can hold your book in your hands, it has to be printed. And for that, you not only need to think about how the finished book should look, but also what services you expect from the print shop. What decisions need to be made before the book is printed and how do you choose the right provider?
Starting a publishing company - How to become a successful book publisher
A publishing house can be founded quickly and without major formal hurdles - but in order to run it successfully, there are economic, professional and legal aspects to consider. As a small publisher, you operate within an industry dominated by large publishing houses. What do you have to pay attention to when you want to found a publishing house?
Author's rights - What rights and obligations do I have as an author?
Imprint, title protection, copyright - as an author there is a whole range of rights and obligations that you need to think about when you want to publish a book. What do you have to pay attention to before, during and after your publication?
The German book trade - a comprehensive overview for authors
How many stages of the value chain does the book trade comprise? What does the term "cash assortment" mean and what is meant by returns? The book market is characterised by its own industry standards and a large number of market participants. In this article, we will not only explain the systematics and functioning of the individual stages of the value chain. We also look at how current market developments are putting the individual industry players under economic pressure. It is indispensable for authors to understand how the book trade works and its special characteristics in order to be able to make promising decisions for their own book publication.
How can you successfully market your book?
Over 90,000 new books are published in Germany every year. How do you manage to stand out from the crowd? To market a book successfully, you need to be able to describe your target group very well. This allows you to target your readers specifically via various advertising channels online and offline. Regular, complementary advertising measures are the most effective.
Self-publishing 2022: Your path to book success
Self-publishing is the most dynamic segment in the book market. Every year, more and more authors decide to publish their book in self-publishing. Currently, the number of new publications in self-publishing grows every year by about 25% in the German-speaking market, in the USA it is even more than 100%. Here you can learn how to make your book a success in self-publishing.
Become an author - The most important tips for writing and publishing
Simply sitting at a desk, in a café or in nature and creating your own worlds and characters on your laptop or a simple sheet of paper. Becoming an author is much more than just putting words in the right order. How can you publish your finished book and what are the tax implications? And when do you become a real author?
Publish book in 2022 - 3 steps to book success
This guide will give you expert answers to all your questions about book publishing and the book market: from finalising your content and cover to choosing the right publishing channel and marketing your published book. In principle, anyone can publish a book. It is only important to know some basic rules of book publishing in order to publish a professional and successful book.
Newest articles
Is it possible to make a living from writing?
Be an internationally sought-after bestselling author with your own books and live only from writing - you are not alone with this dream. In reality, unfortunately, only a few authors can live off the sales of their books. How much do publishing and self-publishing authors earn and is there any chance at all of making a living from writing?
Self-publishing providers in comparison - Find the service provider you trust
Your book is finished and ready for publication - but how? You've already decided against a publisher and in favor of a self-publishing service provider, but the number of providers is large and their services vary. Which one suits you and your book and offers the services you need? We show you what criteria you should look for when comparing self-publishing providers.
Self-employed as an author - and how does it work with taxes and insurances?
Being your own boss, arranging your own working hours, making a living from writing - that's what many authors wish for. Combined with other freelance activities such as journalism or coaching, this is possible. But what bureaucratic challenges do you face if you want to become self-employed? We clarify all questions about taxes for authors.
How to create the imprint for your book in 5 minutes
In Germany, one thing has to be in the book in any case: the imprint. This is required by law. Because of other laws that don't deal with the imprint. Because someone might think you've harmed him. Insulted him. Stolen his sentences. Then he looks at the imprint of your book and knows immediately who is responsible. It sounds threatening at first. But the opposite is true: A correct imprint in your book protects you from trouble. It can also be typed quickly. This text tells you how to do it in five minutes.
The perfect author profile - how to make yourself come alive as a writer
Whether in the book trade, in online shops or in your marketing activities: In order to make yourself "tangible" for your target group, meaningful information about you as an author is indispensable. But what should you look for when writing a CV?
Copyright for authors - How to avoid trouble with your book publication
"All rights remain with the author" is a frequently propagated promise. This is completely superfluous, at least when it comes to copyright. No one can take that away from you if you have captured your own ideas in a text. You are and will always remain the author. But it is not quite that simple....
How to diversify your Amazon author page
You've published your book and it's already available in stores? Don't forget to take care of your author page on Amazon, too. This "signboard" can draw readers to your other books when they browse.
How do I organize an author reading? - Tips for a successful event
Despite the lull in the book market, the number of visitors to author readings is developing positively: according to Statista, in 2015 there were around 10.53 million people in the German-speaking population aged 14 and over who were interested in attending readings. So a reading can be a chance for you to get to know your audience and market your book.
Künstlersozialkasse for authors - How to protect yourself properly
The Künstlersozialkasse protects authors in old age and in case of illness. It is an important social pillar for artists and authors. We show you what you have to do so that the "KSK" also helps you.
Books and genres - how to use them as writing guides
Every book has its genre - it wouldn't be one without it. Why is that? Books are, after all, products of thought. And thinking means breaking new ground. Isn't the genre of books like a well-trodden path?
No, rather important route information. A via ferrata is not a highway, a romance novel not a book of advice. That's why the genre is indispensable for books as a means of orientation. In marketing, but also in the writing process. In this article, you'll learn what book genres are, which ones exist, and how you can use them in your writing.
Designing an author's homepage in compliance with data protection laws - don't give warnings a chance
Many people underestimate the importance of a legally secure presence on the Internet. The reason for this is on the one hand ignorance and on the other hand the assumption that legal components are less important for "a small site". We have compiled the most important pitfalls in relation to your author homepage for you.
How to write a press release about your book
In addition to marketing measures on social media platforms, the classic book recommendation in the press is also an important tool to make you and your book better known. To reach journalists, you need a press release. But how do you actually write something like that and to whom?