“Book of the Month” February 2019


Ina Weinbauer-Heidel and Masha Ibeschitz-Manderbach

WHAT MAKES TRAINING REALLY WORKWhat Makes Training Really Work – Powerful advise for effective vocational training

If you want to make sure your investments into training courses pays off, Ina Weinbauer-Heidel’s and Masha Ibeschitz-Manderbach’s“What Makes Training Really Work” is a must-read.

It is no secret that training courses and seminars are better at inducing yawns than at actually imparting useful information and/or new skills to participants. Training courses are often a waste of time and money. It is a sad – but not entirely surprising – fact that not even 20% of what is taught in courses will eventually be put into practice. Training programs are also regularly first in line to fall victim to budget cuts. It does not have to be that way. If done right, training programs can create incredible results, motivate workers and encourage more creative thinking. But how? Ina Weinbauer-Heidel’s book answers this question. The author sums up over 100 years of transfer research and demonstrates that transfer success can indeed be managed.

In “What Makes Training Really Work” by Ina Weinbauer-Heidel and Masha Ibeschitz-Manderbach, readers learn about the 12 levers of transfer effectiveness®. These represent the gist of scientific research for HR practitioners. Once familiar with them, readers will know what determines transfer success and how to manage it. This book presents a conclusive framework based on a solid scientific foundation, along with more than 50 tools and interventions that HR developers, training providers and trainers can use to maximize the effectiveness of any training course or program. It truly is a must read for anyone who would like to make sure that their investments into training programs are never seen as a mistake again.

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