NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966

“Book of the Month” August 2020

“NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966”

Terry Crain

NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 – Pop-Culture coffee-table book

Terry Crain’s “NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966” covers the approximately 150 licensed items Beatle fans would kill for.

The Beatles were a sensation when they released their first few songs and quickly turned into one of the most popular bands the world has ever seen. Even decades after their formation, there are still many loyal fans around. In the prime of their fame, plenty of merchandise was put into stores to profit from people’s obsession with the Beatles. This was in a time where nobody thought that merchandise might be a viable source of income for musicians. The Beatles proved the whole industry otherwise. This new book has a look at these items – of which many might never have been seen by readers until now. This coffee-table style hardbound book has over 600 images and has recently been accepted into the Rock and Roll Hall of Fame’s Library and Archives section.

If you are interested in pop culture or are a Beatle fan, the colourful book “NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966” by Terry Crain should be a part of your collection as it might be the only way for you to ever see some of the items that were once available for Beatle fans (and now cost a fortune via eBay and other means). Readers can take a look at many photos of items like toys, games, dolls, jewellery, clothing, wigs, and much more. This book covers the approximately 150 licensed items that once dotted store shelves and helped fuel the band-crazed fan during the time right after the band landed in America and performed on The Ed Sullivan Show.

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