Hardcover

NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966

Terry Crain
Film, Arts & Culture

Talk about Pop Culture! The book "NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966" is on sale! This coffee-table style hardbound book has over 600+ images, and has recently been accepted into the Rock and Roll Hall of Fame's Library and Archives section. The book covers the approximately 150 licensed items that dotted store shelves and helped fuel the band-crazed fan during the time right after the band landed in America and performed on The Ed Sullivan Show. Toys, games, dolls, jewelry, clothing, wigs, and more!
 

News

ROCK AND ROLL HALL OF FAME AND MUSEUM LIBRARY AND ARCHIVES ACCEPTS BOOK FEATURING MERCHANDISE SOLD IN THE U.S. DURING THE MANIA OF THE BEATLES

10/12/2019
 
Cleveland, Ohio (October 12, 2019) – faBgear company LLC is proud to announce the acceptance of Terry Crain’s best-selling book NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 into the permanent library of the Rock and Roll Hall of Fame.

The Rock and Roll Hall of Fame and Museum's Library and Archives is the world's most comprehensive repository of materials related to the history of rock and roll. The library is highly regarded for its mission to collect and preserve important materials, as well as allowing reader access to these materials.

Crain’s latest release is a compendium complete with photographs documenting Beatles merchandise sold in the U.S. during the band’s exciting first two years at the top of the charts. Additionally, the book identifies U.S. companies involved with manufacturing and producing the fan merchandise, along with the business transactions conducted with the management company for the band, NEMS.

A spokesperson for the Rock and Roll Hall of Fame Library and Archives commented that the book, which was recently ranked in Amazon’s top 100 collectible category, “helps us further develop the permanent collection of the Rock and Roll Hall of Fame Library and Archives. It fits well in our collection and we are happy to have it on our shelves!”

Author Terry Crain adds, "Inclusion in this library is a great honor. I have utilized the highly respected Rock and Roll Hall of Fame Library and Archives and conducted research at their vast research facilities. It's very humbling to have the book on their shelf, for future researchers and patrons to view and enjoy."

NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 may be purchased through Amazon, eBay, and at:

https://www.fabgear.company/nems-enterprises-ltd
 

 

Recensions

NEMS and the business of Selling Beatles Merchandise in the U.S. : A book review

04/17/2019
 
„"...the best Beatles book published in 2019 that I have read."“
Have you ever wished you could magically go back in time to 1964 and see all of the Beatles merchandise on the shelves? Well -- until that time machine gets finished, the next best thing has arrived. The new book NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 by Terry Crain.

This is a beautiful hardcover book. It is full of colored photographs of vintage memorabilia. The book begins with the history of NEMS and Seltaeb, which is very interesting. The rest of the book goes through all of the official merchandise of the Beatles in alphabetical order. All of the items that you remember from your own childhood (if you are a first generation fan) or all the items you have seen for sale on eBay or at Beatles conventions are listed: Beatles dolls, buttons, posters, guitars, jewelry, lunchbox, record player, wig, etc etc etc. You also get to learn about some of the obscure Beatles items made such as the Beatles hummer and the Beatles Twig.

Most of us will never be able to afford all of these Beatles goodies, so having the photographs and story behind each item is a great treasure. It is fun to read the information about some of the items you have in your own collection. Terry obviously spent a lot of time on this book and the information is so fascinating. A fun aspect of the book is the memories of the first generation fans about having the specific Beatles treasure as a young fan. The story by Jude Southerland Kessler was really amazing! You gotta read it.

Just a word of warning -- don't expect to see the prices of things in this book. It is not a collector's guide, but a history of the official Beatles memorabilia. Those collector's guides get outdated so quickly that they aren't even necessary.

So far NEMS is the best Beatles book published in 2019 that I have read. Every fan will enjoy this one. You don't want to pass it up! - Sara Schmidt
 
Source: Meet The Beatles For Real